Field Marketing Manager, Customer Growth - 11580

Coupa Software, Inc. • Austin, TX

6d

About The Position

Coupa is seeking a strategic, high-impact Field Marketing Manager to elevate how we engage, influence, and accelerate sales pipeline across North America. This role directly supports the NAM sales team and is a key hands-on position in the go-to-market motion. You will act as a dedicated pipeline and growth partner to the Customer Growth sales leadership team, partnering deeply with Sales, Integrated Campaigns, ABM, Product & Solution Marketing, and Marketing Ops to create in-person and virtual events that resonate with buying groups and drive measurable growth. You will join Coupa on our mission to help entire enterprises scale effortlessly with Autonomous Spend Management through a single AI stack. In this role, you will leverage tools like 6sense, Marketo, and Salesforce to prioritize regional and national events (both 3rd–party and Coupa-hosted). By targeting the right accounts and tailoring messaging to Coupa’s core value proposition, you will implement a multi-touch end-to-end field marketing plan to drive and accelerate new pipeline. This opportunity will enable you to work closely with Customer Growth sales and marketing, directly impacting growth.

Requirements

• 5+ years of experience Enterprise B2B marketing, with an expertise in field marketing strategy, execution and measurement
• Demonstrated success running regional and national field events with measuring impact on pipeline and revenue
• Working knowledge of tools including 6sense, Folloze, Marketo, Salesforce, LinkedIn Campaign Manager, Tableau and other campaign orchestration platforms.
• Strong analytical mindset and comfort owning reporting - turning complex data into clear insights and next steps.
• Strategic and outcome-oriented mindset, skilled in planning and executing high-impact marketing plans across field events.
• Strong project management and creative problem-solving skills, with a collaborative approach to working with diverse teams.
• Experience partnering directly with sales leadership and account teams to co-develop account plans and accelerate pipeline.
• Self-motivated, proactive, and adaptable in a fast-paced environment, with excellent communication skills and a willingness to travel (20-25%).

Responsibilities

• Collaborate with Customer Growth NAM sales leadership to develop event strategies that support quarterly sales pipeline and revenue goals for new business.
• Partner with cross-functional teams (Community Experience, CVM, Integrated Campaigns, Product & Solution Marketing, ABM, Event and Brand) to ensure consistent messaging and high-impact touchpoints across field events.
• Engage with target accounts for cross-sell opportunities across Procurement, Finance, Supply Chain, and IT stakeholders, developing a strategic, data-driven approach for account penetration and pipeline acceleration alongside Customer Growth sales leaders.
• Leverage marketing operations tools to independently execute and manage multi-channel campaigns, ensuring timely execution and seamless follow-up on leads.
• Use 6Sense intent and engagement data and best practices to optimize programs, provide insights, and manage regional events, while advocating for sales needs and driving target account engagement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed