Field Marketing Manager Americas

Fenergo•New York, NY

15h•Hybrid

About The Position

The Field Marketing Manager is responsible for developing and executing account-level marketing strategies that drive engagement, accelerate pipeline and support revenue growth across targeted accounts within the Americas region. This role partners closely with sales and revenue teams to align marketing efforts with commercial objectives, ensuring coordinated, high-impact account engagement across the full customer lifecycle.

Requirements

5+ Years proven experience in Account-Based Marketing (ABM) or B2B marketing
Strong collaboration with sales and cross-functional teams
Expertise in multi-channel campaign execution
Data-driven mindset with experience in performance tracking and optimization
Ability to turn business goals into practical marketing plans
Proficiency in Martech tools such as Salesforce, Demandbase, Marketo, On24
Excellent written and spoken communication

Responsibilities

Partner with sales to build and deliver marketing plans for key accounts
Contribute to regional digital strategy including demand generation channels, in close coordination with central marketing functions
Define persona-based engagement strategies and sequencing
Ensure effective coverage of buying committees within target accounts
Align marketing activities to key commercial priorities and milestones
Full ownership and accountability of campaigns across digital, events and executive programs
Launch campaigns at the right time to support pipeline and revenue goals
Coordinate content usage and messaging across channels
Execute campaigns on schedule to the correct audience to support pipeline generation and revenue targets
Support active opportunities with tailored messaging and campaigns
Provide and tailor content such as case studies and customer proof points
Reinforce competitive positioning within strategic deals
Partner with sales to increase engagement from key stakeholders
Operate as the embedded marketing lead within commercial pods, partnering daily with AEs and SDRs to drive coordinated account engagement
Run campaigns to support onboarding and product adoption
Identify and support cross-sell and upsell initiatives within existing accounts
Support whitespace analysis and coverage strategies
Deliver campaigns to support renewals
Track and report on account-level engagement performance
Monitor stakeholders’ engagement with the content and stakeholder coverage
Use data to improve targeting, messaging and campaign performance
Report impact and insights to key internal stakeholders
Champion AI-powered marketing workflows including Clay for data enrichment and prospecting, and generative AI tools for content and personalisation at scale

Benefits

Comprehensive Medical, Dental, and Vision coverage provided through Cigna
Access to Cobra Coverage
Employee Assistance Programme available via Cigna
401k retirement savings plan
Life, Accident, and Disability Cover offered through Cigna
Participation in a Savings and Transformation Scheme
Opportunity to earn an annual company bonus based on performance
Generous 20 days of Paid Time Off (PTO) annually
3 company closure days for designated holidays
Access to extensive training programs, including both classroom and online options through 'Fenergo University'
Implementation of a Buddy system for all new starters to provide guidance and support
Opportunity to work on a cutting-edge Fintech product, utilizing the latest tools and technologies
Defined training and role tracking to monitor and support your career development and progress
Complimentary lunches provided in the office
Work From Home set-up allowance to support a comfortable and efficient remote working environment