Field Marketing Coordinator

Playa Bowls • Nashville, TN

2d • Hybrid

About The Position

The Field Marketing Coordinator is responsible for driving local store marketing (LSM) across the Nashville and Murfreesboro shops. This role involves significant time spent in the community, engaging with local businesses and influencers, and creating social media content. The coordinator will manage the local marketing calendar, execute catering and event opportunities, and report on marketing effectiveness. This position is ideal for an early-career marketer who is outgoing, comfortable with content creation, and eager to contribute to brand growth.

Requirements

• 1–3 years of experience in events, catering, hospitality marketing, brand ambassadorship, or a related field.
• Reliable personal vehicle, valid driver’s license, and willingness to travel between Nashville and Murfreesboro on a weekly basis.
• Comfort on camera, plus hands-on experience shooting and editing short-form video content (Reels, TikTok) on an iPhone.
• Strong outbound communication skills.
• Project management experience.
• Availability to work weekends and evenings as needed for events, activations, and catering.
• A passion for community, hospitality, and building a brand.
• Must have a car and the ability to drive to and execute on events, including physical setup and breakdown of tables, signage, and product.

Nice To Haves

• Background in events and catering, not just social media.
• Existing network in the Nashville or Murfreesboro markets.
• Bachelor’s degree in marketing, communications, hospitality, or a related field.
• Prior experience in food and beverage, retail, or a multi-unit franchise environment.

Responsibilities

• Build and maintain a master contact list of local schools, universities, sororities, athletic departments, run clubs, gyms, and corporate offices.
• Generate inbound and outbound leads for events, catering, fundraisers, and dine-to-donate nights.
• Vet partnership opportunities and prioritize those that drive measurable traffic, sales, or brand visibility.
• Plan events end-to-end, from initial outreach through on-site execution, including setup and breakdown.
• Manage catering inquiries and orders across ezCater and direct in-shop channels.
• Be on-site for catering execution to ensure quality and consistency.
• Attend and run all off-site catering and event activations, including sampling pop-ups, festivals, and sponsorships.
• Coordinate event staffing, product needs, and logistics with shop GMs and the Area Manager.
• Track and report on every catering order, fundraiser, and event, including revenue, cost, and ROI.
• Assist with social presence for shop accounts on Instagram and TikTok, including planning, scheduling, posting, and community management.
• Shoot, edit, and publish native short-form content (Reels, TikToks, UGC-style videos) on a consistent weekly cadence.
• Coordinate influencer DMs, partnership visits, and content collaborations.
• Create boosted posts and report on engagement, reach, and follower growth.
• Support loyalty campaigns and promotions, including segment-specific activations.
• Coordinate Google Business Profile updates, photos, and review response support.
• Track campaign performance, redemptions, and ROI across TapMango, third-party delivery (TPD), boosted social posts, and tangible assets.
• Deliver a monthly marketing report to the owner and Area Manager covering events, catering, social, and loyalty performance.
• Place orders and maintain inventory of marketing assets including flyers, stickers, giveaways, retail items, and event supplies.
• Manage the local marketing budget, tracking spend against ROI.
• Collaborate with the Playa Bowls Regional Marketing Manager to implement quarterly brand plans at the local level.
• Hold yourself and event teams accountable for product quality, brand consistency, speed of service, and guest experience at every activation.

Benefits

• Competitive hourly wage commensurate with experience.
• Employee discounts
• Clear growth path into a Field Marketing Manager role as we expand.
• A high-trust, high-ownership environment where the work you do has a visible, immediate impact on the business.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree