Field Marketer

WorkWhile•San Francisco, CA

6d•Hybrid

About The Position

WorkWhile is hiring its first Field Marketer to own the field program end to end, including event selection, pre- and post-event campaigns, and target-account programs. The role is accountable for measurable pipeline contribution from events and will shape the company’s demand generation strategy. The Field Marketer works as an individual contributor, reports to the Head of Marketing (B2B), and partners closely with Sales, Account Management, Product, and Data Science. The role emphasizes using AI productivity and automation tools to execute, test, and scale campaigns in a fast-paced startup environment.

Requirements

At least 4 years of experience in field marketing, event marketing, or integrated marketing at a B2B company.
Experience owning trade show and conference programs end to end.
Willingness to travel for events.
Strong field and event marketing expertise, with working competence in product marketing and growth.
Ability to use AI tools to accelerate event tasks and review AI-generated content before it is sent.
Ability to build tools or templates that remove manual workflows and are adopted by others.
Ability to own event-sourced pipeline goals and assess event performance.
Ability to coordinate effectively with Sales, SDRs, and Account Managers.
Ability to set direction with limited guidance and quickly test new formats.

Nice To Haves

Experience at a growth-stage B2B company with a sales-led motion.
Experience marketing to non-technical operational buyers.
Background in logistics, staffing, hospitality, manufacturing, or facilities.
Strong understanding of target accounts, their priorities, buying committees, and signals.

Responsibilities

Own event campaigns from pre-event meeting booking through on-site engagement and post-event follow-up, converting field engagement into opportunities and deal acceleration.
Select and evaluate events, including industry conferences, dinners, and roundtables, by audience fit, cost, and expected return; use results to determine which events to repeat.
Build account-based field programs for individual or groups of accounts in coordination with Sales, SDRs, and Account Managers, aligned to open deals and target accounts.
Create case studies, one-pagers, and competitive materials that support sales conversations and maintain current customer stories as the company enters new verticals.
Identify manual steps in event workflows, build AI-powered tools and templates to streamline them, and encourage adoption across the team.
Own event-sourced pipeline measurement and make decisions about which events to discontinue or scale.
Coordinate with Sales, SDRs, and Account Managers so they understand upcoming programs and their roles.
Test new event formats and identify relevant communities and partners where target buyers engage.