Field Education Business Manager

Wella

23d•$75,000 - $90,000•Remote

About The Position

The Field Education Business Manager (FEBM), Key Accounts role is responsible for developing and executing strategic education initiatives to drive long-term business growth within national and regional key account partners. This role uses education as a business-building tool to strengthen customer partnerships, accelerate brand adoption, increase consumption, and support mutually beneficial growth objectives. The FEBM acts as the primary education lead for assigned key accounts, collaborating with Sales, Marketing, and customer leadership to develop and implement annual education strategies aligned with customer business goals and Wella Company priorities. Responsibilities include creating joint business education plans, identifying growth opportunities through education, and ensuring the execution of programs that drive volume, revenue, loyalty, and market share growth. This role functions as a strategic consultant and business partner, overseeing education planning, resource allocation, customer engagement strategies, and performance measurement across key accounts. The role manages education investments, business impact commitments, and education-related customer initiatives, while guiding the effective deployment of educators and educational resources. The FEBM partners with cross-functional teams to support national and regional customer events, new product launches, conversions, business development initiatives, and customized education programs designed to achieve customer and company objectives. Success is measured by customer growth, education plan execution, business impact, customer retention, and contribution to overall Key Account sales objectives. The role also represents Education internally and externally with hairdressing credibility.

Requirements

Valid cosmetology license
Minimum 5 years of hairdressing experience behind the chair.
Minimum 3 years of facilitation, teaching, or presentation experience.
Professional and fashionable image.
Ability to work weekends, evenings, and, at times, extended hours.
Ability to transport education presentation materials, sample cases, etc.
In-depth knowledge of the Beauty and HD industry and local marketplace.
Commercially and sales savvy to coach salon & school owners/managers on business strategy & development.
Strong industry competitor awareness - with focus on color.
Structured, solution-oriented thinking with very strong analytical and strategic abilities.
Leading by example, self-initiative and proactive.
In-depth knowledge of Online/Offline Education.
Proficient English skills (in writing and verbally), bilingual Spanish in specific markets.
Proficient with Microsoft Office Suite (Outlook, Word, PPT, Excel) and Apple (iPad/apps).
Proficient with relevant digital/SoMe platforms: Instagram, TikTok, YouTube, LinkedIn, etc. to influence customer engagement.
Min. 60% travel time (incl. overnight travel) - Valid driver’s license and ability to travel long distances (by air and car).
Other duties as assigned.

Nice To Haves

Professional and fashionable image.

Responsibilities

Develop annual Education plans for each account to create strong relationships with the customer to deliver objectives through education and drive vertical and horizontal distribution across all customer types.
Work cross-functionally to get the appropriate resources to execute best-in-class education.
Plans, organizes, and ensures delivery of Education training and events to increase/generate sales of Wella brands.
Partners with Sales to leverage Education as a key business driver across all customer types and business models.
Coaches and mentors customer Brand Educators when necessary to ensure “Best in Class” Education is delivered to our customers.
Manages budget for seminars, travel & entertainment, and office supplies/samples.
Business savvy and has the ability and desire to grow our business via sales.
In touch with trends, current thinking, and new news within the beauty industry.
Awareness of the competitive landscape.
Able to successfully plan and manage time/zone/route themselves and the Independent Contractor team executing events and in-salon activities.
Is versatile, can adjust to fit with changing situations and manage ambiguity.
Goes beyond accepted ideas; finds new improvement opportunities; generates ways to get better results.
Develops and maintains productive relations with others and builds trusting relationships with business partners.
Builds effective networks both internally and externally for learning, sharing, and benchmarking. Build and maintain relationships with the education teams, customers, and sales teams.
Acts as an owner of the business and delivers results.
Creates action plans and follows through to achieve exceptional results.
In touch with trends, current thinking, and issues within the professional beauty hair industry.
Attends regional and company training for further craft and career development.