Field Category Manager, Walmart

Ferrero•Bentonville, AR

1d•$136,000 - $169,000•Onsite

About The Position

The Field Category Manager, Walmart is a full-time position based in Bentonville, Arkansas, reporting to the Director of Walmart Field Category Management. The role serves as a trusted category expert to Walmart merchant teams and develops objective, data-driven category insights to support sales and margin goals for Ferrero products at Walmart. It translates shopper, retailer and market data into fact-based recommendations that influence assortment, merchandising and shelving decisions across stores and omnichannel, while building Ferrero brand equity in the U.S. marketplace. The position develops category strategies and customer-specific execution plans, advises on product mix, shelf and display space, and merchandising, and contributes to joint business planning, line reviews and business reviews. It uses syndicated data and shopper insights to assess category performance, identify opportunities, and inform modular and planogram recommendations. The role partners with Sales, Shopper Marketing, Insights, HQ Category Management and Finance. Travel of 10% is required for customer meetings and industry events.

Requirements

At least 5 years of relevant experience.
Bachelor’s degree in a business or marketing discipline.
Prior Category Management experience.
Syndicated data experience.
Experience with household panel data, such as Numerator or Circana, and the Scintilla shopper behavior platform.
Strategic and proactive thinking, including the ability to develop category strategies and translate them into distribution, shelving, pricing and merchandising objectives.
Knowledge of omnichannel and eCommerce category dynamics.
Solid Microsoft Office skills, especially Excel and PowerPoint, and the ability to translate data and insights into selling narratives.
Excellent written, oral and presentation skills.
Global mindset and desire to build a career with a growing global company.

Nice To Haves

CPG Foods experience.
MBA.
Additional insights experience.
Circana (IRI) and Scintilla experience.

Responsibilities

Develop, maintain and communicate Ferrero's strategy for growing assigned categories, focusing on Distribution, Shelving, Merchandising and Pricing (DSMP) fundamentals.
Translate annual and long-term Category Management priorities into customer-specific initiatives and execution plans.
Provide customer-facing category expertise and thought leadership on product mix, shelf and display space, and merchandising strategies.
Participate in joint business planning, line reviews, quarterly business reviews and annual planning sessions, developing fact-based content to strengthen the customer partnership.
Use syndicated data, Scintilla and shopper insights platforms to deliver reporting and omnichannel analysis across in-store, pickup, delivery and eCommerce channels.
Monitor and analyze category, competitive and consumer market data to identify whitespace, assortment gaps and business opportunities, and make clear recommendations.
Support modular and planogram development by recommending assortments, flow and adjacencies using space-to-sales analysis and category best practices.
Partner with Sales, Shopper Marketing, Insights, HQ Category Management and Finance to align category strategies with business objectives.
Travel for customer meetings and industry events, approximately 10%.