Field and Community Marketing Manager (Cannabis)

Jeeter•Columbus, OH

1d•Onsite

About The Position

DreamFields is a leading cannabis company, recognized for its #1 pre-roll brand, Jeeter. We are dedicated to creating exceptional marketing, high-quality products, and outstanding customer experiences. With over 1,500 employees, we are one of the most loved employers in the industry and are experiencing significant national growth. The Field and Community Marketing Manager will spearhead all marketing initiatives within their assigned state, managing the marketing budget, team leadership, and ensuring alignment between marketing strategies and sales objectives. This role emphasizes strategic marketing, optimizing in-store activations, promotions, and product sell-through.

Requirements

High school diploma or GED required.
5+ years of experience in field marketing, with a proven track record of success in driving brand visibility and engagement.
3+ years of experience in sales forecasting and reporting, with a data-driven approach to strategy.
2+ years of experience managing and leading field teams.
Proficiency in marketing technologies and CRM systems.
Strong leadership and team management skills, with experience in leading field teams.
Excellent written and oral communication skills, with the ability to communicate across various departments.
Analytical skills for making data-driven decisions and enhancing marketing effectiveness.
Proficiency in Microsoft Office Suite and Google Suite for reporting and project management.
Strong collaboration skills, working cross-functionally with sales, marketing, and operations teams.
Budget management experience.

Nice To Haves

Bachelor's degree in marketing or business administration preferred.
Experience in the cannabis industry or other regulated industries is preferred but not required.

Responsibilities

Lead the state's marketing team, providing direction, support, and coaching.
Manage hiring, onboarding, and performance evaluations for field team members.
Oversee HR-related matters, including team development and mentoring.
Oversee the state's marketing budget, approving and tracking field team expenses.
Manage company credit card usage for necessary purchases (e.g., travel, hotel stays).
Develop and implement marketing strategies in collaboration with the Sales team and Field Marketing Supervisor.
Monitor and analyze field team activities to optimize in-store activations, promotions, and product sell-through rates.
Provide weekly reports to the Regional Marketing Manager and Sales Managers, covering various metrics and updates.
Maintain accurate and up-to-date accrual sheets for field team data and statistics.
Work closely with Warehouse Managers to ensure timely distribution of marketing materials.
Collaborate with Sales Regionals to support promotional efforts and sales objectives.