Federal Field Marketing Manager - Americas (Washington, DC)

Cohesity•Arlington, VA

4d•$114,920 - $143,650•Hybrid

About The Position

Cohesity is seeking a Federal Field Marketing Manager to own and execute the marketing strategy for the U.S. Federal market. As the primary marketing partner to the federal sales organization, this role will develop integrated programs that drive pipeline and revenue across DoD, Civilian, Intelligence Community (IC), and Federal System Integrators (FSIs). The ideal candidate understands the federal buying cycle, key influencers, and can build trusted relationships across the ecosystem. Proficiency in leveraging AI for marketing planning, execution, analysis, and operational efficiency is also desired.

Requirements

7+ years of B2B marketing experience, including 4+ years supporting U.S. Federal or Public Sector technology sales.
Proven success driving pipeline across DoD, Civilian, IC, and/or FSI markets.
Strong understanding of the federal buying cycle, procurement landscape, and mission priorities.
Experience executing field marketing programs, ABM, partner marketing, and events.
Strong collaboration, project management, and analytical skills.
Experience with Salesforce, marketing automation platforms, and pipeline reporting.
Comfortable using AI tools to improve productivity, campaign execution, analysis, and decision-making.

Nice To Haves

Experience in cybersecurity, cloud, data protection, or enterprise infrastructure.
Existing network across the federal IT ecosystem.
Knowledge of federal compliance frameworks and the federal reseller/distribution landscape.
Experience adopting AI-enabled marketing tools or workflow automation.
Active or ability to obtain a federal security clearance.

Responsibilities

Develop and execute integrated marketing plans across DoD, Civilian, IC, and FSI audiences.
Drive and integrate full-funnel campaigns spanning digital, events, ABM, and partner marketing.
Collaborate with federal partners and distributors to execute joint GTM initiatives.
Partner with Product Marketing on federal-specific messaging and content.
Leverage AI to accelerate campaign planning, content creation, reporting, and optimization.
Measure pipeline performance and continuously optimize programs based on data.
Serve as the primary marketing partner for the federal sales organization.
Align marketing programs to sales priorities, target accounts, and pipeline goals.
Use data and AI-driven insights to identify opportunities and communicate business impact.
Plan and execute federal events, executive briefings, webinars, and trade shows.
Own Cohesity's presence at key federal industry events and recommend new opportunities.