Family Advisor

Pinnacle Senior Living • Kerrville, TX

1d • Hybrid

About The Position

The Family Advisor successfully leads the resident recruitment process by establishing and cultivating meaningful relationships with prospects and their families and identifies individual candidate’s needs. Develops and maintains productive internal and external marketing strategies including referral sources and community relationships. Maintains occupancy levels, tracks and trends resident movements, is the central point of contact for all prospective residents and manages the admission/assessment process in collaboration with the community management team.

Requirements

• Ability to speak and understand the English language.
• Possess the ability to make independent decisions when circumstances warrant such action.
• Possess the ability to deal tactfully with personnel, residents, visitors, and the general public based on whatever maturity level they are currently functioning.
• Ability to be calm and level-headed in emergencies.
• Well groomed, professional and possess ability to work harmoniously with other personnel.
• Follows written and oral instructions.
• Maintain patience, tact, cheerful disposition and enthusiasm, as well as ability to handle residents, staff, and visitors, based on whatever maturity level they are currently functioning.
• Degree in marketing or human services field preferred.
• Superior communication skills and strong customer service orientation required.
• Valid state issued driver’s license and travel are required.

Nice To Haves

• Prior experience in marketing to seniors, in sales, senior housing, long-term care insurance, hospitality or an appropriate healthcare/personal care background preferred.

Responsibilities

• Ensures the CAPLICO Core Values and Code of Conduct are adhered to at all times.
• Ensures compliance with Resident Rights and HIPAA policies at all times.
• Fosters a positive community image in the local community and presents a professional image.
• Forms alliances with key community individuals who have influential relationships with the geriatric population and/or their family members.
• Develops and cultivates relationships with religious, healthcare, skilled-care, and other professional businesses and service providers in the community.
• Identifies, creates and distributes appropriate promotional materials designed to generate additional inquiries.
• Represents the community at local community functions by making informational presentations. This may also include hosting/leading local support groups and participating in other appropriate community organizations’ events.
• Meets or exceeds the community’s established performance measures of the minimum contacts to be made per month.
• Meets budgeted occupancy goals for the community.
• Cultivates resident and family relationships to generate leads, conducts community tours and assesses candidates’ needs.
• Qualifies financially and physically eligible candidates, and works towards a move-in commitment by every qualified candidate.
• Follows-up with prospective residents and family members through phone, mail, e-mail and direct visits to encourage/obtain a move-in commitment.
• Maintains appropriate prospect database per community policy.
• Completes/submits all required budgets, reports, analysis, and forms in a timely manner.
• Collaborates effectively with community executive director and management team.
• May perform other duties as assigned by the Supervisor.
• Supervises one coordinator

Benefits

• The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com. Pinnacle Senior Living is a dynamic organization in a rapidly expanding Independent and Assisted Living industry. Our focus to create and maintain assisted and independent living communities that set the standard in each of their individual markets. The 52 Pinnacle Senior Living communities operate across 6 states, and we expect our growth to continue. These communities operate independently with the support of the “Service Center,” a world-class service team to allow local leaders and their teams to focus solely on the day-to-day care of their residents and overall operations. We are an equal opportunity employer committed to ensuring that all conditions and privileges of employment, including recruitment, hiring, evaluation, transfer, promotion, discipline, determination of compensation and/or benefits, and termination of employment, for all job classifications, are based on qualifications and work record. No employment decision is made, nor do we discriminate, on the basis of race, color, religion, creed, sex/pregnancy, sexual orientation, gender identity, gender expression, age, national origin, ancestry, citizenship, veteran status, or disability.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree