Face-to-Face Marketing Manager

Aspen Windows•Manheim Township, PA

6d•Onsite

About The Position

Aspen Home Improvements is a leading provider of high-quality windows, doors, siding, and roofing solutions. We pride ourselves on delivering an exceptional customer experience while fostering a dynamic and driven team culture. As we continue to grow, we are looking for a Face-to-Face Marketing Manager to lead and optimize our door to door canvassing and events marketing teams to drive high-quality leads. We are seeking a high-energy, results-driven leader to oversee our face-to-face marketing teams, including door-to-door canvassing and retail lead generation teams. This role is responsible for managing, training, and motivating teams to exceed lead generation goals while ensuring a high standard of performance, professionalism, and engagement.

Requirements

2+ years of experience in face-to-face marketing, canvassing, or lead generation management.
Driven and results-oriented, motivated by meeting and exceeding lead targets.
Strong communication and motivational skills; ability to inspire, coach, and hold a team accountable while maintaining a positive culture.
Organized and strategic; ability to analyze data, optimize team schedules, and drive performance improvements.
Adaptable and a problem-solver; ability to pivot strategies based on real-time performance and market conditions.

Responsibilities

Lead and mentor canvassing and retail marketing teams, ensuring each team is effectively trained, motivated, and hitting lead generation targets.
Oversee hiring and onboarding for new team members, implementing structured training programs to maximize performance.
Develop KPIs and performance benchmarks for canvassing and retail teams, monitoring progress daily, weekly, and monthly.
Strategically assign teams to high-performing retail locations and canvassing areas to maximize engagement and results.
Implement daily check-ins, performance reviews, and coaching sessions to ensure the team stays on track.
Work closely with the sales and marketing departments to ensure leads transition smoothly through the pipeline and feedback is shared for continual improvement.
Regularly track lead conversion rates, appointment issuance, and overall team success, making data-driven adjustments as needed.
Maintain company standards and ensure all face-to-face interactions align with Aspen’s core values and customer-first approach.