Expert, Account Marketing Sportswear Specialty, NA

Nike • Beaverton, OR

6d

About The Position

Nike is seeking a strategic, consumer-focused Account Marketing Expert to shape and execute integrated marketing strategies across its City Specialty portfolio, including Snipes, Shoe Palace, DTLR, and WSS. The role connects Nike brand priorities with partner business objectives and translates consumer insights into compelling stories across physical and digital retail environments. It calls for cultural fluency, an interest in emerging streetwear trends and community engagement, strong marketing and relationship-management skills, and the ability to lead across functions while balancing strategic thinking with execution.

The Expert develops seasonal and annual strategies and omnichannel plans, builds relationships with retailer marketing teams, and integrates work across Brand, Merchandising, Sales, and other partners. The role also identifies relevant consumer, sport, culture, and marketplace trends; manages agency and partner relationships; evaluates marketing effectiveness; and plans and tracks quarterly budgets.

The position is part of Nike's North America marketing organization and reports to the Director, Sportswear Specialty Account Marketing. It works closely with City Specialty Marketing and Leadership teams and cross-functional partners across North America Brand, Commercial, City and Regional, Sports and Entertainment, Retail Brand, Creative, and Operations, as well as agencies and cultural partners.

Requirements

• 6–8+ years of experience in brand marketing, account marketing, retail marketing, integrated marketing, or marketplace marketing.
• Bachelor's degree in Marketing or a related field; suitable combinations of education, experience, and training are accepted.
• Passion for sport, style, and culture and their role in shaping consumer behavior.
• Experience developing and executing multichannel marketing plans.
• Strong understanding of physical and digital ecosystems.
• Demonstrated ability to influence cross-functional teams and stakeholders.
• Excellent communication, presentation, and project management skills.
• Experience managing multiple priorities in a fast-paced environment.
• Understanding of wholesale and marketplace business models.
• Creative, curious, and able to develop bold, insight-led ideas by listening to and learning from consumers.
• Business acumen and results orientation, including finding effective ways to stand out in multibrand partner environments.
• Ability to lead by example, build trust and confidence with teams and partners, and listen to functional and community experts to build authentic consumer connections.
• Ability to communicate effectively and inspire people with diverse personalities and communication styles, internally and externally.
• Expertise in leading integrated marketing that targets specific consumers through impactful levers across account ecosystems.

Responsibilities

• Develop and lead seasonal and annual marketing strategies aligned with Nike and retailer priorities.
• Create and execute omnichannel marketing plans across retail, digital, social, communications, sports marketing, and cultural platforms.
• Develop relationships with City Specialty retailer marketing teams.
• Lead cross-functional integration across Brand, Merchandising, and Sales to support partnerships from sell-in to sell-through.
• Collaborate with City and Regional marketing teams to strengthen connections with consumers in their markets.
• Identify emerging sport, culture, consumer, and marketplace trends and translate them into points of distinction for City Specialty partners.
• Manage agency and partner relationships to deliver premium, high-quality execution.
• Measure marketing effectiveness and use insights to optimize future strategies and investments.
• Manage quarterly budget forecasting, planning, and tracking.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior