Experiential Marketing Program Manager
About The Position
Bevi is seeking an Experiential Marketing Program Manager to manage the day-to-day operations of its experiential program. This role will oversee two key workstreams: BeviMobile, a fleet of sampling vehicles managed by Tour Managers, and machine logistics for partner events across North America. The Program Manager will be responsible for end-to-end management of partner events and the BeviMobile fleet, including managing a team of 5 contractors. Reporting to the Director of Experiential Marketing, this role is crucial for the growth and scaling of Bevi's experiential marketing efforts. The ideal candidate is a strong communicator, comfortable with operational challenges, and eager to optimize processes for business impact. Success means seamless execution of activations, efficient fleet operations, and continuous program improvement.
Requirements
- Highly organized, proactive, and eager to own a growing program.
- Clear, proactive communication skills to align sales, Tour Managers, partners, customers, and internal stakeholders.
- Trainable and curious, with a willingness to learn the technical aspects of machines and vehicles.
- Strong problem-solving abilities, anticipating challenges and finding effective solutions.
- Ability to surface signals from the field, sharing insights on what's working and what's not with leadership.
- Growth-oriented mindset, with a track record of taking on increasing ownership, improving processes, or scaling programs.
- Process-minded but not process-bound; able to appreciate structure and identify areas for improvement.
- Comfortable managing multiple schedules, priorities, and stakeholders simultaneously.
- Experience with Salesforce, Zendesk, Asana, and Google Workspace is preferred.
- Based in the Boston area with a minimum of two days per week in HQ.
- Willingness to travel as needed to support tours.
Nice To Haves
- Background in B2B account management, customer-facing operations, logistics, or program management.
- Experience in the events industry.
- Experience with technical support or customer operations.
Responsibilities
- Manage the day-to-day schedule with Tour Managers, ensuring BeviMobile vehicles are strategically placed to support high-priority sales opportunities.
- Directly manage a team of 5 Tour Manager contractors, serving as their primary point of contact for routing, staffing, and problem-solving.
- Build and maintain the master schedule for multi-week, multi-city tours based on sales priorities, target accounts, and open pipeline, communicating weekly updates to sales teams.
- Ensure the BeviMobile fleet operates smoothly by managing restocking, coordinating permitting and certificates of insurance (COIs) with relevant authorities, and liaising with tech support for issue resolution.
- Travel to BeviMobile sales blitz activations to provide training, observation, and continuous optimization of field operations.
- Collaborate with Marketing Operations to ensure all activations are captured, measured, and reported for program optimization.
- Own machine logistics for partner events and high-priority sales opportunities, managing requests from planning to execution.
- Verify event details, create Salesforce sales orders, and initiate Zendesk requests for internal routing.
- Track each request through delivery, installation, event support, and pickup, proactively communicating status to Sales.
- Coordinate field technician scheduling for installs, swaps, flavor changes, troubleshooting, and de-installs in partnership with Operations.
- Manage machine availability to maximize utilization while responding to high-priority opportunities.
Benefits
- Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
- 401(k) with company match
- Flexible PTO plus 12 company holidays, and additional paid days for sick leave, etc
- Generous fully paid parental leave for both birth parents and non-birth parents
- Fully employer paid disability and life insurances
- Wellness and fitness reimbursements
- Monthly stipends for cell phone use and commuting costs
- Onsite snacks, weekly catered lunch, and unlimited Bevi
- Composting and terra-cycling
- Happy hours, team-building events, bagel breakfasts, Values awards
- Equity in the form of stock options
- Potential for commission plan or bonus incentive (for some roles)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
