Experiential Marketing Program Manager

Bevi • Boston, MA

4d • Hybrid

About The Position

Bevi is seeking an Experiential Marketing Program Manager to help run its experiential program day to day. This role owns the operations behind two core workstreams: BeviMobile, a fleet of sampling vehicles, and machine logistics for partner events across North America. The manager will oversee partner events and the BeviMobile fleet end-to-end, including managing a team of 5 contractors. Reporting to the Director of Experiential Marketing, this role will contribute to the growth and scale of Bevi's marketing programs. The position requires close collaboration with Sales and external Partners to ensure timely and efficient deployment of BeviMobile and machines, with a focus on continuous operational improvement to drive business impact. The ideal candidate is a strong communicator, comfortable with technical aspects of machines and vehicles, adept at solving operational challenges, and proactive in process improvement.

Requirements

• Highly organized, proactive, and excited to own a growing program.
• Clear, proactive communicator capable of aligning sales, Tour Managers, partners, customers, and internal stakeholders.
• Trainable and curious, with an eagerness to learn the technical aspects of machines and vehicles.
• Problem-solver who anticipates challenges, prevents problems, and finds effective solutions.
• Ability to surface signals from the field and share insights with leadership.
• Growth-oriented with a track record of taking on increasing ownership, improving processes, or scaling programs.
• Process-minded, appreciating structure but knowing when to improve it.
• Comfortable managing multiple schedules, priorities, and stakeholders simultaneously.
• Experience with Salesforce, Zendesk, Asana, and Google Workspace is preferred.
• Based in the Boston area with a minimum of two days per week in HQ.
• Travel expected as needed to support the tour.

Nice To Haves

• Experience with technical support, logistics, or customer operations is a plus.

Responsibilities

• Manage the day-to-day schedule with Tour Managers, ensuring BeviMobile vehicles are in the right places at the right times to support high-priority sales opportunities.
• Directly manage a team of 5 Tour Manager contractors, serving as their primary point of contact for routing, staffing, and real-time problem-solving.
• Build and maintain the master schedule for multi-week, multi-city tours based on sales priorities, target accounts, and open pipeline.
• Proactively communicate weekly schedule updates to appropriate sales teams, anticipating and managing changes.
• Ensure the fleet runs smoothly by managing restocking, coordinating permitting and certificates of insurance (COIs) with relevant authorities, and liaising between tech support and Tour Managers for issue resolution.
• Travel to BeviMobile sales blitz activations to train, observe, and optimize field operations.
• Partner with Marketing Operations to ensure proper capture, measurement, and reporting of all activations for program optimization.
• Own machine logistics for partner events and high-priority sales opportunities, managing requests from planning through execution.
• Verify event details, create Salesforce sales orders, and initiate Zendesk requests for internal routing.
• Track each request through delivery, installation, event support, and pickup, proactively communicating status to Sales.
• Coordinate field technician scheduling for installs, swaps, flavor changes, troubleshooting, and de-installs in partnership with Operations.
• Manage machine availability to maximize utilization while responding quickly to high-priority opportunities.

Benefits

• Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
• 401(k) with company match
• Flexible PTO plus 12 company holidays, and additional paid days for sick leave, etc
• Generous fully paid parental leave for both birth parents and non-birth parents
• Fully employer paid disability and life insurances
• Wellness and fitness reimbursements
• Monthly stipends for cell phone use and commuting costs
• Onsite snacks, weekly catered lunch, and unlimited Bevi
• Composting and terra-cycling
• Happy hours, team-building events, bagel breakfasts, Values awards
• Equity in the form of stock options
• Flexible spending accounts

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed