Experience Lead

State Farm•Dunwoody, GA

1d•Hybrid

About The Position

The Innovation Experience Design team is seeking an Experience Lead to shape new products, services, capabilities, and ways of working across the Innovation lifecycle. The role leads Experience Design engagements from Intake and Discovery through proof of concept, Pilot, and Transition, with a strong emphasis on early-stage work: defining the right problem, identifying and validating critical assumptions, understanding customer and employee needs, and establishing an experience strategy before significant investment is made. The Experience Lead partners with Group Product Managers, Product Owners, business partners, Enterprise Research, Technology, and Experience Design practitioners to connect user needs, business outcomes, and technical possibilities. As initiatives move into experimentation and delivery, the role provides strategic and creative direction so that work remains grounded in validated insights, the intended experience, and measurable outcomes. The position may support multiple innovation initiatives at different lifecycle stages. The position is hybrid. Selected candidates will be assigned to a facility and work some time in the office and some time from home. Locations are Bloomington, Illinois; Dunwoody, Georgia; Richardson, Texas; and Tempe, Arizona. Applicants must be eligible to work lawfully in the United States immediately; sponsorship for U.S. work authorization is not available.

Requirements

Seven or more years of applicable experience in Experience Design, Product Design, UX Strategy, Service Design, Design Research, or a related discipline.
Demonstrated experience leading ambiguous Discovery efforts and shaping new products, services, or capabilities from problem definition through validated experience strategy.
Strong knowledge of human-centered design, product discovery, service design, research, prototyping, Design Thinking, and iterative experimentation.
Experience synthesizing research, analytics, business context, and technical information into hypotheses, experience strategies, success measures, and actionable recommendations.
Strong facilitation, storytelling, and stakeholder leadership skills, including the ability to influence decisions across Product, Technology, Research, Design, business partners, governance groups, and senior leaders.
Ability to provide strategic and creative direction while enabling practitioners to own detailed design and execution across multiple concurrent initiatives.
Proficiency in Figma, FigJam, prototyping, and presentation tools.
Working knowledge of accessibility, content strategy, interaction design, information architecture, service design, visual design, and established design systems.
A portfolio demonstrating strategic thinking, problem framing, research synthesis, concept development, stakeholder influence, experimentation, and measurable customer or business outcomes. The portfolio must show the candidate’s individual contribution, facilitation, and connection to outcomes.
Eligibility to lawfully work in the United States immediately; the employer will not sponsor applicants for U.S. work authorization.

Nice To Haves

Experience working in innovation, incubation, emerging technology, new product development, or enterprise experimentation.
Current or previous Experience Lead experience, or senior Product Experience Designer experience demonstrating readiness to lead complex engagements.
Practical experience applying artificial intelligence across product, design, research, or operational workflows to improve quality, efficiency, learning, decision making, or customer and employee experiences.
Experience designing, building, configuring, or evaluating artificial intelligence agents and agentic workflows, including capabilities, instructions, data requirements, testing, evaluation criteria, and human oversight.
Familiarity with Visual Studio Code, OpenAI Codex, Claude Code, or comparable development and agentic coding tools, including their use for prototyping, research synthesis, artifact creation, and workflow automation.
Experience partnering with Product and Technology on artificial intelligence functionality, integrations, responsible use, and no-code and coded proof-of-concept activities.
Experience operating within a large and complex enterprise; State Farm Product Design or Experience Design experience is preferred.

Responsibilities

Lead Experience Design across multiple innovation initiatives, providing strategic continuity from Intake and Discovery through proof of concept, Pilot, and Transition.
Partner with Product, Technology, Enterprise Research, business partners, and Experience Design practitioners to clarify opportunities, define problems, align on intended value, and identify the assumptions and evidence needed to move forward.
Lead Discovery using research, data, facilitation, service design, concept development, and prototyping to evaluate customer desirability, business viability, technical feasibility, and strategic alignment.
Translate insights into experience strategies, priority use cases, hypotheses, success measures, decision-ready artifacts, and recommendations for experimentation.
Provide strategic and creative direction as practitioners move concepts into detailed design, testing, and delivery, keeping the validated problem, experience intent, and intended outcomes connected to execution.
Evaluate research and experiment results, communicate recommendations to teams and leaders, and help determine whether initiatives should advance, change direction, undergo further validation, pause, or exit.
Champion customer-centered and evidence-based decision making while advancing Experience Design standards, tools, accessibility, design systems, and practitioner development across the Innovation portfolio.

Benefits

Potential yearly incentive pay up to 10% of base salary.
Annual raise and bonus eligibility.
Health and wellbeing programs; State Farm pays most of the healthcare premium and offers multiple medical plan options, including a high-deductible plan. Medical plans provide 100% coverage for in-network preventive care.
Vision, dental, telemedicine, 24/7 mental health professionals, and other healthcare benefits.
Educational benefits, including training programs and tuition assistance.
Employee resource groups and mentoring.
Fertility, IVF, and adoption assistance.
College coaching, national discount programs, financial workshops, and free financial coaching.
Time-off policies, with the opportunity to initially earn up to 20 days annually, plus parental leave, paid holidays, a celebration day, 40 hours of life leave per year, bereavement leave, and community service and education support days.
Matching Gift Program, Good Neighbor Grant Program, and Employee Assistance Fund.
401(k) plan with company contributions of up to 7% of salary and access to free financial advisors.