Experience & Events Strategist

Questrade Financial Group•Toronto, ON

3d•CA$70,000 - CA$110,000•Hybrid

About The Position

Questrade Financial Group (QFG), through its companies - Questrade, Questbank, Questrade Wealth Management, Community Trust Company, Zolo, and Flexiti, provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, real estate services, financial services and more. We use cutting-edge technology to help Canadians become much more financially successful and secure. At QFG, we combine human-centric collaboration with AI-driven innovation to redefine financial services. The ideal candidate will be a catalyst for change, using AI to transform and deliver unparalleled customer experiences and shaping a future where AI empowers our teams to do their best work. Join our diverse, inclusive, and hybrid workplace to unleash your creativity and nurture your curiosity without limits. If you share this sense of infinite possibility, come shape your future at QFG. This job posting is for an existing vacancy. The Experience and Events Strategist is responsible for the end-to-end logistics, execution, and technical management of Questrade’s physical and digital event portfolio. Reporting to the Customer Relations Manager, this role translates marketing strategies into high-impact experiences—including in-person roundtables, leadership networking sessions, and digital product launches—designed to drive client acquisition and brand loyalty.

Requirements

4+ years of experience in Event Production, Field Marketing, or Project Management, preferably within a fast-paced corporate or agency environment.
Demonstrated proficiency in managing both physical event logistics (venue sourcing, onsite coordination) and digital production (live-streaming, virtual platforms).
Proven track record of managing complex projects with multiple internal stakeholders, ensuring deadlines are met and strategic goals are realized
Advanced skills in developing detailed Run of Shows and comprehensive "Plan B" logistical frameworks to mitigate technical or operational risks.
Strong ability to translate conceptual strategies into live activations with a focus on detail, quality control, and brand consistency.
Working knowledge of digital engagement tools and streaming platforms (e.g., Google Meets, Slack, YouTube, Discord, or industry equivalents).

Responsibilities

Design and direct comprehensive event scripts and schedules for both physical (VIP roundtables, pop-ups) and digital environments, ensuring brand alignment and premium execution.
Manage all technical and physical infrastructure, including venue procurement, catering, merchandise sourcing, and digital platform configuration (e.g., Discord, Zoom, YouTube, Slack, etc).
Collaborate with creative and marketing teams to map intuitive attendee workflows, optimizing every touchpoint from registration to post-event exit.
Create and maintain "Event Blueprints"—standardized playbooks and templates—to ensure scalable, consistent delivery of high-quality events across different product lines.
Serve as the primary project manager between Product, Marketing, and Community teams to coordinate asset delivery, stakeholder briefings, and milestone tracking.
Source and oversee third-party vendors and contractors, ensuring deliverables meet Questrade’s quality standards and budgetary requirements.
Establish and track Key Performance Indicators (KPIs), specifically monitoring attendee feedback, customer sign-ups, and account creation data.
Translate post-event data into actionable insights to refine event formats and improve the ROI of future localized and nationwide activations.