Experience and Event Manager
About The Position
Reporting to the Director of Marketing Communications, the Experience and Event Manager creates engaging, brand-aligned customer experiences across onsite visits, trade shows, and sales training events. The role oversees experiential environments, technology, branded assets, and event marketing materials, transforming complex product and market information into interactive experiences through creative design, experiential marketing, multimedia technologies, and immersive presentations. The manager develops multimedia and interactive content, maintains visual and branded assets, communicates product and market value propositions, and coordinates customer visits, training events, executive briefings, trade shows, and other experiential programs. The role also manages the Experience Room and demonstration environments, event and showroom assets, vendor relationships, interactive demonstrations, and the setup and troubleshooting of presentation and audiovisual technologies. Domestic and international travel may be required.
Requirements
- Bachelor's degree in Marketing, Multimedia Design, Event Management, or a related field from an accredited college or university.
- At least five years of experience in event management, experiential marketing, trade shows, and multimedia content development, including managing external vendors, exhibit partners, creative agencies, fabricators, and technology providers.
- At least five years of experience managing large-scale trade shows, customer engagement programs, and experiential marketing initiatives at a large organization.
- Proficiency in Adobe Creative Suite, including Adobe Illustrator, Adobe Photoshop, and Adobe InDesign.
- Expertise in graphic design, visual communications, and multimedia content development.
- Proficiency in 3D modeling, rendering, and visualization techniques for product concepts, displays, and customer-facing visual assets.
- Understanding of exhibit design, environmental branding, experiential marketing, and customer experience strategy.
- Extensive knowledge of trade show management and experiential event execution.
- Familiarity with audiovisual systems, including displays, sound systems, presentation equipment, interactive technologies, digital signage, and event technology infrastructure.
- Knowledge of customer engagement technologies, including digital signage, Lift & Learn/RFID technologies, touchscreen applications, and interactive demonstration platforms.
- Proficiency with Microsoft Windows and Apple operating systems, including configuring, operating, and troubleshooting technology used in event environments.
- Technical aptitude with multimedia content platforms and tools, including BrightSign, Intuiface, content management systems (CMS), and related experiential technology solutions.
- Strong presentation, communication, and storytelling abilities.
- Ability to collaborate effectively with executive leadership, sales, marketing, engineering, human resources, and external partners.
Nice To Haves
- Experience in an industrial or manufacturing environment is preferred.
Responsibilities
- Develop and manage video, graphic design, multimedia, and interactive content for platforms that educate customers and stakeholders about the company's products, solutions, and value propositions.
- Create and maintain trade show graphics, interactive experiences, environmental branding, digital content, presentations, print collateral, and other visual assets in accordance with corporate brand standards.
- Communicate the company's market and product value propositions to customers, executive leadership, sales teams, channel partners, and employees.
- Gather technical and market information from market managers, product managers, engineers, and subject matter experts and translate it into engaging customer experiences.
- Schedule, coordinate, and execute customer visits, sales training events, executive briefings, and experiential marketing programs, often on compressed timelines.
- Manage all aspects of trade show, customer, and internal event execution.
- Maintain trade show and showroom assets, including exhibit structures, product displays, demonstration equipment, digital assets, branded materials, promotional merchandise, and event inventories.
- Develop and maintain relationships with external vendors and partners, including exhibit fabricators, display manufacturers, promotional product suppliers, printers, audiovisual providers, technology integrators, and experiential marketing partners.
- Manage the Experience Room and other onsite demonstration environments, and train internal personnel on presentation techniques, technology operation, and customer engagement practices.
- Manage and support interactive product demonstrations, experiential marketing technologies, and immersive displays, including optimizing 3D demonstration experiences and associated hardware and software.
- Support setup, configuration, operation, and troubleshooting of presentation technologies, audiovisual equipment, interactive displays, digital signage systems, and customer engagement platforms.
- Lead customers and business partners on tours of company facilities.
- Collaborate with executive leadership, sales, marketing, engineering, human resources, and external partners.
- Manage projects, provide leadership and budget stewardship, and execute complex customer-facing experiences successfully.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
