Experience and Event Manager
About The Position
The Experience and Event Manager reports to the Director of Marketing Communications and creates engaging, brand-aligned customer experiences across onsite visits, trade shows, and sales training events. The role oversees experiential environments, technology, branded assets, and event marketing materials, turning complex product and market information into engaging interactive experiences through creative design, experiential marketing, multimedia technologies, and immersive presentations. The role also supports corporate policies, procedures, work instructions, documentation, and the maintenance of HellermannTyton Quality and EHS certifications. The position manages event and experiential assets and environments, including the Experience Room, trade show exhibits, product displays, demonstration equipment, digital assets, branded materials, and inventories. It collaborates with internal stakeholders and external partners to create and deliver customer-facing experiences, and supports the setup, operation, optimization, and troubleshooting of presentation and interactive technologies. Domestic and international travel may be required.
Requirements
- Bachelor's degree in Marketing, Multimedia Design, Event Management, or a related field from an accredited college or university.
- At least five years of experience in event management, experiential marketing, trade shows, and multimedia content development, including management of external vendors, exhibit partners, creative agencies, fabricators, and technology providers.
- At least five years of experience managing large-scale trade shows, customer engagement programs, and experiential marketing initiatives at a large organization.
- Proficiency in Adobe Creative Suite, including Adobe Illustrator, Adobe Photoshop, and Adobe InDesign.
- Expertise in graphic design, visual communications, and multimedia content development.
- Proficiency in 3D modeling, rendering, and visualization techniques for product concepts, displays, and customer-facing visual assets.
- Strong understanding of exhibit design, environmental branding, experiential marketing, and customer experience strategy.
- Extensive knowledge of trade show management and experiential event execution.
- Strong familiarity with audiovisual systems, including displays, sound systems, presentation equipment, interactive technologies, digital signage, and event technology infrastructure.
- Advanced knowledge of customer engagement technologies, including digital signage, Lift & Learn/RFID technologies, touchscreen applications, and interactive demonstration platforms.
- Proficiency with Microsoft Windows and Apple operating systems, including configuring, operating, and troubleshooting technology in event environments.
- Technical aptitude with multimedia content platforms and technologies, including BrightSign, Intuiface, content management systems (CMS), and related experiential technology solutions.
- Strong presentation, communication, and storytelling abilities.
- Ability to collaborate effectively with executive leadership, sales, marketing, engineering, human resources, and external partners.
- Proven project management, leadership, budget stewardship, and successful execution of complex customer-facing experiences.
Nice To Haves
- Experience in an industrial or manufacturing environment.
Responsibilities
- Develop and manage video, graphic design, multimedia, and interactive content for hands-on platforms that educate customers and stakeholders about HellermannTyton products, solutions, and value propositions.
- Create and maintain trade show graphics, interactive experiences, environmental branding, digital content, presentations, print collateral, and other visual assets in accordance with corporate brand standards.
- Communicate HellermannTyton's market and product value propositions to customers, executive leadership, sales teams, channel partners, and employees.
- Gather technical and market content from market managers, product managers, engineers, and subject matter experts and transform it into engaging customer experiences.
- Schedule, coordinate, and execute customer visits, sales training events, executive briefings, and experiential marketing programs, often under compressed timelines.
- Own and manage all aspects of trade show, customer, and internal event execution.
- Maintain trade show and showroom assets, including exhibit structures, product displays, demonstration equipment, digital assets, branded materials, promotional merchandise, and event inventories.
- Build and maintain relationships with external vendors and partners, including exhibit fabricators, display manufacturers, promotional product suppliers, printers, audiovisual providers, technology integrators, and experiential marketing partners.
- Own the Experience Room and other onsite demonstration environments, and train internal personnel in presentation techniques, technology operation, and customer engagement practices.
- Manage and support interactive product demonstrations, experiential marketing technologies, and immersive displays, including optimizing active 3D demonstration experiences and related hardware and software systems.
- Support setup, configuration, operation, and troubleshooting of presentation technologies, audiovisual equipment, interactive displays, digital signage systems, and customer engagement platforms.
- Lead customers and business partners on tours of company facilities.
- Support corporate policies, procedures, work instructions, required documentation, and HellermannTyton Quality and EHS certifications.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
