Executive Producer, Digital

Nexstar Media Group, Inc.•New York, NY

10d

About The Position

PIX11 is looking for an exceptional Executive Producer, Digital to lead the evolution of our newsroom into a fully integrated, multiplatform operation. This is not a traditional digital role. The Executive Producer will be a central editorial leader—responsible for breaking down silos between digital, broadcast, streaming, and social, and ensuring every story we produce lives across platforms in meaningful, audience-driven ways. This leader will build, coach, and elevate a high-performing digital team; help drive the growth of PIX11+ (the streaming platform); and raise the entire newsroom’s fluency in how audiences consume news today.

Requirements

Minimum 5 years experience in a top-25 market
Proven leadership in a digital news environment, with experience managing people and performance
Strong editorial judgment with the ability to lead in a breaking news environment
Track record of driving audience growth through content strategy and execution
Deep understanding of SEO, analytics, and social platforms
Experience working across video, streaming, and digital storytelling formats
Ability to influence across teams and lead without rigid organizational boundaries
Strong communicator who can set expectations and hold teams accountable
Comfortable operating in a fast-paced, evolving newsroom environment

Nice To Haves

10 years of professional experience, 5+ in a top-10 market
3 years of management experience

Responsibilities

Lead & Build a High-Performance Digital Team: Set the vision, standards, and daily expectations for digital performance. Create accountability around metrics, content quality, and editorial judgment. Identify gaps and actively upskill the team in video, social, SEO, and analytics.
Serve as a key voice in daily editorial decision-making alongside broadcast leadership.
Ensure digital is present early in story conception, not just at the end.
Push for stronger, smarter story framing that works across all platforms.
Hold the newsroom accountable to multiplatform execution.
Integrate Digital, Broadcast, and Streaming: Partner with show EPs, assignment editors, and producers to extend the life of every story. Create seamless workflows between linear, digital, and streaming. Ensure broadcast content is consistently optimized and repurposed for digital and CTV. Drive the evolution towards vertical video. Eliminate gaps where content is left underutilized or audience opportunities are missed.
Participate in management on-call rotation for weekends.
Drive the Growth of PIX11+: Work in lockstep with the Sr. Executive Producer, Streaming to build and grow PIX11+. Identify daily opportunities for live, near-live, and on-demand content on streaming. Support the promotion of PIX11+ across all platforms.
Elevate Social & Audience Reach Across the Newsroom: Lead a newsroom-wide approach to social, not just a digital team function. Establish clear expectations for how content is created and distributed on social platforms. Train and guide newsroom staff to produce content that performs natively on each platform. Stay ahead of trends and ensure PIX11 is competitive in emerging formats.
Own Digital Performance & Growth: Oversee homepage strategy, editorial prioritization, and identifying content that, when packaged correctly, will resonate on digital platforms. Use real-time and long-term analytics to guide decisions and adjust strategy. Drive measurable growth in engagement, loyalty, and reach. Establish clear KPIs and ensure consistent performance against them.