Executive Personal Brand Manager

McGinley Orthopaedic Innovations Inc • Casper, WY

2d • Onsite

About The Position

The Executive Personal Brand Manager is a high-performance, multifaceted role responsible for developing, managing, and scaling the personal and professional brand of Dr. McGinley. This individual operates in combination of media production, strategic communications, clinical support, executive operations, and lifestyle logistics. The role requires a proactive, highly organized, technically motivated and adaptable professional with a strong personality, capable of functioning in dynamic environments including travel, clinical settings, business engagements, and sports related activities such as motorsports and adventure expeditions. This role directly contributes to the growth of Dr. McGinley’s personal brand, professional influence, and associated business ventures. Success in this position will result in measurable increases in audience engagement, media visibility, operational efficiency, and strategic opportunity generation.

Requirements

• Strong, confident personality with the ability to operate in high-level dynamic executive environments
• Exceptional organizational, multitasking, and problem-solving skills
• Experience in content creation, and social media growth strategies
• Proficiency with media production tools and editing software
• Willingness and ability to travel frequently, including for adventure and motorsports events
• High level of discretion, professionalism, and reliability
• Background in healthcare

Nice To Haves

• Experience in executive support, brand management, or related fields preferred
• Experience in sports medicine, or entrepreneurship is a plus
• Outgoing, proactive, and highly adaptable
• Detail-oriented with strong execution focus
• Strategic thinker with creative capabilities
• Comfortable in fast-paced, unpredictable environments
• Loyal, trustworthy, and mission-driven

Responsibilities

• Design and execute a comprehensive personal brand growth strategy across digital and traditional media platforms
• Drive audience growth, engagement, and name recognition through targeted content and partnerships
• Manage and scale social media presence, including content planning, posting cadence, and analytics tracking
• Identify and secure media opportunities, collaborations, and speaking engagements
• Capture high-quality photo and video content during travel, events, clinical innovation work, and adventure activities
• Produce and edit content for multiple platforms (short-form, long-form, podcast, promotional media)
• Develop storytelling narratives that align with brand positioning and strategic objectives
• Travel domestically and internationally to document adventure expeditions and motorsports involvement
• Coordinate logistics for filming in dynamic and high-performance environments
• Ensure timely production and distribution of media from events and races
• Coordinate, plan and record podcast episodes
• Manage guest outreach, scheduling, and briefing materials
• Oversee editing, publishing, and distribution across platforms
• Manage complex personal and professional scheduling, including prioritization and conflict resolution
• Coordinate all travel logistics (flights, accommodations, transportation, itineraries)
• Serve as a gatekeeper for office access, communications, and time management
• Assist with personal day-to-day operational needs
• Prepare detailed briefings for meetings and events, including attendee backgrounds, objectives, and key talking points
• Attend meetings/events as needed and provide structured summaries with actionable insights
• Track follow-ups and ensure execution of action items
• Support execution of strategic goals across business ventures, clinical innovation, and brand expansion
• Assist in development of presentations, investor materials, and public-facing communications
• Contribute to company growth initiatives, community engagement, and partnership development
• Provide clinical support as appropriate
• Maintain confidentiality and professionalism in all healthcare-related interactions

Benefits

• Competitive salary based on experience
• Additional compensation for travel
• Incentives tied to brand growth and project execution
• Potential for long-term growth into senior strategic or operational leadership roles

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed