Executive Director, Strategic Marketing - Medicaid

CVS Health•Hartford, CT

10d•Remote

About The Position

The Executive Director, Strategic Marketing – Medicaid is responsible for shaping and advancing Medicaid marketing strategy and delivery across Aetna Marketing, in close partnership with business leadership. This role brings and/or develops a deep understanding of the external and internal Medicaid environment—including regulatory dynamics, competitive landscape, policy trends, and member needs—and translates business priorities into scalable, high-impact marketing strategies. The role operates in a center-of-excellence model, partnering closely with the Medicaid Business Unit, state and local market leaders and cross-functional marketing teams. The Executive Director provides strategic direction, integrated frameworks, and best-practice enablement programs that increase efficiency, agility and impact across Medicaid markets. This position is focused on enterprise-level priorities and cross-cutting initiatives that benefit multiple markets, accelerate adoption of proven approaches, and elevate the effectiveness of Medicaid marketing in a complex, highly regulated environment.

Requirements

15+ years of progressive marketing experience, with a strong preference for deep expertise within Medicaid; candidates with adjacent government‑sponsored healthcare or broader healthcare marketing backgrounds will also be considered.
Executive-level communication, storytelling, and stakeholder-management skills.
Demonstrated success leading strategy and influence in matrixed, complex organizations.
Proven ability to translate business priorities into clear, actionable, and scalable marketing strategies.
Experienced with digital-first and data-driven marketing approaches.

Nice To Haves

Strong understanding of the Medicaid landscape, including regulatory, competitive, and market variability.
Experience partnering directly with Medicaid business units and state market leadership.
Background in enterprise marketing strategy, enablement, or COE-style models.
Track record of driving improved impact and efficiency across distributed teams.

Responsibilities

Develop and maintain a strong understanding of the Medicaid external environment and translate insights into marketing implications.
Serve as the primary strategic partner to the Medicaid business unit for all enterprise-level marketing considerations.
Partner with Medicaid business leadership to convert enterprise and market business priorities into cohesive, scalable marketing strategies.
Anticipate emerging opportunities and risks and proactively shape strategic marketing responses that support growth, retention, trust, and experience.
Act as a senior strategic marketing leader and advisor across Medicaid markets, influencing outcomes through expertise, alignment, and collaboration.
Partner closely with the Medicaid Business Unit, market presidents, and cross-functional marketing leaders to align on priorities, clarify roles, and support strong market-level execution.
Foster alignment across enterprise and market teams to ensure strategies are practical, scalable, and responsive to local needs.
Lead a Medicaid Marketing Center-of-Excellence approach, delivering integrated strategies, playbooks, and frameworks that markets can adapt and deploy.
Drive best-practice sharing and standardization where it adds value, while preserving flexibility for state-specific requirements.
Enable consistent, high-quality approaches across brand, growth, digital, member engagement, community outreach, and culturally relevant marketing.
Lead a portfolio of enterprise-priority initiatives that cut across markets and functions, improving outcomes such as: Member growth and retention, member experience and engagement, brand trust and consistency, and speed, efficiency and effectiveness of execution.
Provide cross-functional leadership across marketing, product, clinical, compliance, legal, analytics, and operations to deliver integrated, compliant solutions.
Use performance data, market feedback, and insights to assess effectiveness, identify gaps, and refine enterprise strategies and enablement.
Develops dashboards and/or reporting constructs that strengthen the connection between enterprise strategy and market execution, and help markets measure impact consistently.
Ensure marketing strategies and COE guidance are grounded in Medicaid regulatory and compliance requirements.