Strategic Growth & Marketing Director

Oregon Primary Care Association • Portland, OR

4d • Hybrid

About The Position

The Oregon Primary Care Association (OPCA) seeks a Strategic Growth & Marketing Director to design, implement, and evaluate a comprehensive development, fundraising, and marketing strategy that strengthens OPCA’s financial sustainability, brand visibility, and long‑term growth. This role works in close partnership with the Chief of Staff to set annual revenue targets, develop strategic plans, and ensure successful execution of fundraising, business development, and marketing initiatives. This position leads OPCA’s fundraising infrastructure, grant development, donor and sponsor cultivation, and new business opportunities—including shared services, group purchasing, fee‑for‑service offerings, and subsidiary‑based revenue. The role also oversees major organizational publications, website design and content strategy, the annual report, and collateral materials that support fundraising and business development goals.

Requirements

• Master’s degree in a related field (communications, marketing, nonprofit management, public administration, business) and/or 7+ years of experience in development, fundraising, or marketing.
• Demonstrated experience with revenue generation and business development.
• Fluency in written and spoken English.
• Expertise in fundraising strategy, donor cultivation, and development operations.
• Strong grant writing and grant management skills.
• Ability to create compelling marketing and communications materials.
• Strong understanding of branding, digital strategy, and website management.
• Excellent writing, editing, and storytelling skills.
• Strong project management skills with the ability to manage multiple complex initiatives.
• Ability to build and maintain relationships with diverse partners, funders, and stakeholders.
• Ability to work well in a collaborative, mission‑driven environment.
• Strong computer skills, including proficiency with Word, Excel, PowerPoint, project management software, and digital marketing tools.
• Ability to represent OPCA effectively in a wide variety of settings.
• Strategic thinking, strong business acumen, creativity, an ability to translate vision into actionable plans, and exceptional communication skills, including writing, facilitation, and presentation.
• Ability to think strategically and deliver technically, combining an understanding of high level organizational and team goals with an impeccable attention to detail in daily work.
• Collaborative relationship builder.

Responsibilities

• Develop and lead OPCA’s comprehensive fundraising strategy, including annual and multi‑year revenue goals.
• Work closely with the Chief of Staff to set targets, monitor progress, and adjust strategies to ensure goals are met or exceeded.
• Build and manage fundraising infrastructure, including funder pipelines, stewardship processes, and reporting tools.
• Identify, cultivate, and steward relationships with funders, philanthropic partners, foundations, and corporate sponsors.
• Design and implement donor engagement strategies, including appeals, campaigns, and recognition programs.
• Track and report on fundraising performance, trends, and opportunities.
• Lead the development of grant proposals, letters of inquiry, and supporting materials.
• Partner with program and finance teams to develop grant budgets, narratives, and compliance plans.
• Manage a grant pipeline and calendar to ensure timely submissions and renewals.
• Oversee grant reporting and ensures alignment with funder requirements and organizational priorities.
• Identify and evaluate new business opportunities aligned with OPCA’s mission and strategic plan.
• Develop and manage revenue‑generating business lines, including but not limited to: Shared services, Group purchasing (GPO), Subsidiary‑based opportunities, Fee‑for‑service offerings, Contracted services.
• Conduct market research and financial modeling to assess viability and sustainability of new ventures.
• Negotiate and manage contracts related to business development activities.
• Partner with the Chief of Staff and VP of Finance & Administration to assess financial implications and ensure alignment with organizational goals.
• Oversee major organizational publications, including newsletters, annual reports, and strategic collateral.
• Lead website design strategy, content development, and ongoing updates to ensure a compelling, user‑friendly digital presence.
• Develop marketing materials that support fundraising, business development, and brand visibility.
• Ensure consistent messaging, branding, and visual identity across all platforms.
• Partner with staff and contractors to execute marketing campaigns, digital content, and storytelling strategies.
• Use analytics to track engagement and refine marketing approaches.
• Work closely with the Chief of Staff to plan, execute, and evaluate development and marketing strategies tied to organizational goals.
• Ensure strong cross‑department collaboration to align fundraising, marketing, and program goals.
• Contribute to OPCA’s strategic plan and federal funding goals related to development and marketing.
• Develop and manage the annual development and marketing budget.
• Represent OPCA at events, conferences, and meetings with funders, partners, and stakeholders.
• Serve as a key member of OPCA’s Directors team, contributing to organization decision‑making and long‑term planning.

Benefits

• Eligible for a performance‑based bonus for meeting or exceeding established targets.

What This Job Offers

• Job Type: Full-time
• Career Level: Director