Executive Director – Search, Social and Media (Home Lending)
About The Position
The Home Lending Marketing team develops customer-lifecycle engagement strategies in partnership with cross-functional teams. It focuses on existing mortgage customers and customers with other Chase relationships, building awareness and affinity for Chase home lending products and encouraging customers to consider Chase for their next home loan. The Executive Director leads the strategy and execution of Home Lending acquisition and engagement across Search, Social, and Paid Media channels. The role partners with Product, Digital, Analytics, Technology, Sales, and Risk teams to develop plans that engage and attract Chase customers to apply for a mortgage. It fosters cross-department alignment on marketing and product roadmaps throughout the lending journey, from awareness and consideration through account creation, with the goal of improving Chase’s mortgage market share among Chase customers. The position leads a team of ten to fifteen marketers and manages a multi-million-dollar budget.
Requirements
- Strong digital marketing experience in a financial services firm or large corporate environment, with a record of launching and managing successful marketing campaigns.
- Ability to quickly grasp concepts and collaborate with business partners to shape a comprehensive marketing strategy.
- Strong strategic planning and execution skills.
- Team-oriented, positive, can-do approach and comfort with changing opportunities and priorities.
- Highly organized, with exceptional ability to analyze data, draw conclusions, and make data-based recommendations.
- Strong relationship development and negotiating skills, with ability to earn trust and respect among internal and external partners and team members.
- Ability to work in a highly matrixed organization with changing priorities.
- Creativity and innovation focused on continual, measured improvement.
- Excellent verbal and written communication skills, including presenting to varied and large audiences and delivering executive updates.
- Ability to engage a team, develop high performers, and serve as a leader people want to follow.
- Ability to attract, train, develop, motivate, and retain employees.
Responsibilities
- Lead a team of ten to fifteen marketers to drive improvements in mortgage market share.
- Manage the multi-million-dollar budget for programs and forecast expected monthly spending.
- Develop and lead acquisition marketing strategies to identify Chase customers’ home lending needs using search, social, and media channels.
- Partner with Sales, Product, Digital, Analytics, Technology, Execution, and Risk teams to identify opportunities to engage the right customers at the right time with the right message.
- Develop and implement programs and marketing initiatives with analytics teams, leveraging data and propensity models.
- Manage and influence the team and cross-functional resources to execute initiatives on time, within budget, and with quality.
- Monitor and report program trends and results, including recommendations for improvement.
- Review and optimize targeting methods, offers, and messaging to maximize returns.
Benefits
- Competitive total rewards package, including base salary determined by role, experience, skill set, and location.
- Eligible roles may receive commission-based pay and/or discretionary incentive compensation in cash and/or forfeitable equity.
- Comprehensive health care coverage.
- On-site health and wellness centers.
- Retirement savings plan.
- Backup childcare.
- Tuition reimbursement.
- Mental health support.
- Financial coaching.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
