Executive Director, Marketing – Respiratory & Immunology

AstraZenecaWilmington, DE
Hybrid

About The Position

At AstraZeneca, we transform ideas into life-changing medicines. We are focused on areas where we can significantly impact the course of medicine and bring innovative ideas to life. AstraZeneca is a leader in respiratory care with a 50-year history and a growing portfolio in immune-mediated diseases. We are dedicated to addressing the significant unmet needs of these chronic, often debilitating, diseases through a pipeline of inhaled medicines, biologics, and new modalities targeting previously unreachable biologic targets. Our goal is to deliver life-changing medicines that help eliminate COPD as a leading cause of death, prevent asthma attacks, and achieve clinical remission in immune-mediated diseases. This high-impact, visible commercial leadership role within the Biopharmaceuticals Business Unit's Respiratory & Immunology (R&I) team is based in Wilmington, DE. The Executive Director is responsible for all strategies and tactics that drive short and long-term brand optimization and commercial success for the R&I portfolio.

Requirements

  • Bachelor's Degree, preferably in business, marketing, or the sciences.
  • 10+ years’ experience in pharmaceutical, healthcare, scientific or clinical industries
  • 8+ yrs of Commercial experience
  • Proven leadership capabilities and people management experience
  • Broad cross-functional pharmaceutical and cross-pharmaceutical general management experience
  • Consistent track record leading successful development of brand and/or TA strategies, which are founded on clear customer and market insights.
  • Experience in and/or leading customer facing roles.
  • Experience using clinical data in crafting brand strategies and lifecycle planning.
  • Successful experience in leading and developing strong performing teams, partner engagement, and the ability to work cross functionally to move key initiatives forward.
  • Strong presentation and influencing skills with executive leadership

Nice To Haves

  • MBA or Advanced Degree in business, marketing, or the sciences
  • Global Leadership Team experience
  • High scientific orientation; leveraging clinical data in shaping brand strategies and lifecycle planning
  • Ability to identify innovative strategies with the greatest business impact and empower their teams to implement the plan.
  • Strong curiosity, growth mindset and high learning agility

Responsibilities

  • Create bold brand ambition to maximize patient impact based on deep insight from external Scientific Experts (ESEs), Payers, Patients, advocacy organizations and other key stakeholders.
  • P&L ownership: Make informed decisions around P&L and drivers of revenue and contribution, appropriately develop and challenge forecast assumptions, and communicate performance updates/forecasts (quarterly business reviews and rolling business updates/mid-term planning) to senior leadership. Includes responsibility for forecast development and performance vs. forecast.
  • Lead the execution of the marketing plans, driving innovation and implementing key marketing initiatives such as disease state education, promotional messaging, non-personal promotion, patient education, and patient support (e.g., patient diagnostic strategy and reimbursement support).
  • Embrace new marketing channels (e.g., omnichannel) and technology (AI).
  • Represent the commercial view to inform the brand strategic decisions – including life cycle planning and data generation -- in line with longer term objectives, relevance for patients, customers, and market.
  • Partner with Sales leadership to ensure organizational alignment from strategy through field execution.
  • Set brand strategies for the sales organization and hold sales leaders accountable to performance and forecast delivery.
  • Collaborate and maintain strong relationships with other functional areas and internal strategic partners Globally and in the US.
  • Collaborate with Medical, Market Access, Legal, Regulatory, and Compliance team members to ensure compliant development and execution of marketing initiatives for the continued success of the Brand.
  • Actively participate in R&I LT – participating in and leading broad TA initiatives to optimize the value of the portfolio and strengthen the skills of the team.
  • Create an employee experience that ignites innovation and unites talent to deliver the business.
  • Lead and align teams around a clear vision and purpose.
  • Role model AZ Values and champion AZ’s people strategy by attracting, developing, and retaining talent while building a diverse pipeline of future Commercial leaders.

Benefits

  • short-term incentive bonus opportunity
  • equity-based long-term incentive program
  • retirement contribution
  • commission payment eligibility
  • qualified retirement program [401(k) plan]
  • paid vacation and holidays
  • paid leaves
  • health benefits including medical, prescription drug, dental, and vision coverage
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