Executive Director, Brand Marketing
About The Position
The STARZ Brand Marketing team defines how the brand shows up in culture — shaping the voice, narrative, and creative expression that connects our content to audiences in meaningful, memorable ways. We lead brand strategy and consumer-facing initiatives that drive awareness, engagement, and cultural relevance across every STARZ platform. The Executive Director, Brand Marketing is responsible for conceptualizing and driving the execution of high-impact brand initiatives and campaigns. This role ensures that STARZ’s brand voice, positioning, and creative expression are distinct, cohesive, and consistently elevated across all touchpoints. This is a highly cross-functional role that sits at the intersection of strategy and execution — partnering across the organization to bring brand initiatives to market in ways that drive both cultural impact and business results.
Requirements
- 10+ years of experience in brand marketing, strategy, or campaign development within entertainment, media, or a related industry.
- Demonstrated experience developing brand strategy and leading integrated, multi-platform campaigns from ideation through execution.
- Deep understanding of brand positioning, messaging frameworks, design systems, and how to build cohesive campaigns across channels.
- Proven ability to collaborate cross-functionally and drive alignment in fast-moving, matrixed environments.
- Experience concepting and leading brand activations, cultural marketing initiatives, or experiential campaigns that drive meaningful engagement.
- Strong leadership skills with a track record of developing and inspiring high-performing teams.
- Exceptional communication and presentation skills, with the ability to influence senior stakeholders and drive decision-making.
- Experience managing budgets, forecasting, and measuring campaign performance.
Nice To Haves
- Experience with project management tools (e.g., Workfront) is a plus.
Responsibilities
- Lead development of brand strategy and consumer-facing initiatives across the STARZ ecosystem.
- Conceptualize and lead breakthrough brand campaigns that clearly articulate positioning and resonate deeply with target audiences.
- Translate brand strategy into actionable frameworks, briefs, and creative direction that guide cross-functional teams and external partners.
- Uphold and evolve STARZ’s brand voice, messaging, and visual identity across all marketing and brand touchpoints.
- Partner seamlessly with Creative, Series & Digital Marketing, Media, Distribution, Publicity, Programming, and Product to ensure cohesive and amplified brand expression across series, film, and multi-title campaigns.
- Lead the strategy and execution of brand activations and experiential initiatives (e.g., cultural moments, festivals, industry events) that drive visibility and cultural relevance.
- Champion brand integration within title marketing, identifying opportunities to strengthen brand presence across series and licensed film campaigns.
- Oversee internal brand initiatives and communications that drive brand understanding, adoption, and alignment across the organization.
- Monitor performance and cultural impact of brand campaigns, using data and insights to inform future strategy and creative direction.
- Own and manage brand marketing budgets, ensuring efficient investment and measurable impact.
- Lead and mentor the brand team — fostering a culture of creativity, collaboration, accountability, and excellence.
Benefits
- Full Coverage – Medical, Vision, and Dental
- Annual discretionary bonus and merit increase
- Work/Life Balance – generous sick days, vacation days, holidays, and wellness days
- 401(k) company matching
- Tuition Reimbursement (up to graduate degree)
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
Number of Employees
501-1,000 employees
