Executive Director, Marketing, Strategic Communications & Community Outreach

Temple College•2600 South First Street Temple, TX

2d•Onsite

About The Position

Under the general guidance of the Vice President of Development and External Relations, the Executive Director, Marketing, Strategic Communication, and Community Outreach, is responsible for developing and implementing Temple College's recruitment, outreach, communication, and community engagement. Responsibilities include developing and overseeing comprehensive marketing, recruitment, and outreach plans to expand the college’s presence and managing all aspects of Temple College's public relations, marketing, and social media.

Requirements

Bachelor's degree and six years of directly related full-time work experience, or an associate’s degree and eight years of directly related full-time work experience.
Knowledge of advertising principles.
Knowledge of the Associated Press style guide.
Knowledge of strategic communications and marketing concepts, principles, methodology, and techniques.
Knowledge of management principles and practices.
Knowledge of current and emerging communications and marketing issues and trends applicable to educational institutions.
Knowledge of the Community College educational environment, as well as knowledge of the general community.
Knowledge of media relations: design, production, and placement of newspaper, radio, television, and other College advertisements.
Knowledge of and experience in the preparation of news releases.
Skill in the delegation of responsibility and authority.
Skill in decision-making and problem-solving.
Skill in interpersonal relations and in dealing with the public and the media.
Skill in managing multiple projects.
Strong interpersonal, oral, and written communication skills.
Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures.
Skill in budget preparation and management.
Experience in managing a responsive website that implements and monitors the Americans with Disabilities Act regulations, addresses easy search functions, and makes it easy for departments to update content.
Experience in collecting, managing, and evaluating digital analytics.
Skill in working effectively with a wide range of constituencies in a diverse community.
Ability to work effectively with a wide range of constituencies in a diverse community.
Ability to produce content tailored for a variety of media platforms.
Ability to apply knowledge to specific communications and marketing programs and activities.
Ability to develop, plan, and implement short- and long-range goals cross-departmentally.
Ability to leverage social media to generate positive engagement with students, employees, and community members.
Ability to develop and deliver oral presentations and written materials for a variety of audiences and multiple venues.
Ability to provide effective advice and counsel on strategic communications issues and to exercise effective judgment.
Ability to supervise and train assigned staff, including organizing, prioritizing, and scheduling work assignments.
Ability to develop, direct, manage, and evaluate strategic communications plans, programs, and activities applicable to a public Community College.
Light physical activity is required with occasional lifting of objects up to 15 pounds.

Nice To Haves

An education discipline in communications, marketing, graphic design, web design, public relations, or a related field is preferred.
Knowledge and level of competency are commonly associated with the completion of a master’s degree in a course of study related to the occupational field.
Experience sufficient to thoroughly understand the diverse objectives and functions of the units in the division/department to direct and coordinate work within the division/department.

Responsibilities

Lead, supervise, and coordinate teams responsible for recruiting, outreach, and community engagement.
Ensure alignment with the college’s strategic enrollment goals and brand positioning while cultivating a collaborative, high-performance culture.
Develop and oversee comprehensive recruitment and outreach strategies that expand the college’s reach to diverse student populations, including traditional, adult, and underrepresented learners, using data-driven planning and measurable performance metrics.
Oversees internal and external communications, media relations, marketing, the College website, and the switchboard.
Monitor and evaluate departmental effectiveness by establishing key performance indicators (KPIs), assessing program impact, managing budgets, and implementing continuous improvements to optimize recruitment outcomes and strengthen community relationships.
Coordinates with representatives from various college schools and departments to strategize and implement advertising and marketing for specific events, programs, and special projects through publications, the college website, social media, video, media buys, digital advertising, and press releases.
Develop, implement, and oversee college branding to ensure adherence to standards across all advertising, promotional, and marketing efforts.
Serves as editor and supervises staff in developing weekly, monthly, and annual college publications, as well as website and social media strategies and content.
Directs specific activities at the institutional level to support communications strategies, including but not limited to marketing, advertising, institutional publications, and the College’s websites.
This includes the design, production, placement, and budget management of all advertising and promotion for special College activities.
Maintains a strategic communication plan and program for the College, through which a consistent and appropriate image is conveyed to a variety of audiences and which allows sufficient flexibility to accommodate the diverse needs and activities of the College and the audience to whom it is projected.
Maintains close relationships with local or regional media personnel and outlets.
Serves as the College's media spokesperson and point of contact.
Provides planning, develops and manages the department's budget, and provides leadership to the department.
Establishes and implements short- and long-range departmental goals, objectives, policies, and operating procedures; monitors and evaluates program effectiveness; and implements changes required for improvement.
Attends all Temple College Board of Trustees meetings and serves as the Board's media liaison.
Serves on various College planning and policy-making committees.
Performs miscellaneous job-related duties as assigned.
Communicate respectfully, constructively, and supportively with co-workers, faculty, staff, students, and visitors across all forms of communication.
Demonstrate commitment to the team by practicing punctuality, respecting deadlines, engaging in collaborative problem-solving, and maintaining honest communication.
Build trusting workplace relationships by acting with integrity, courtesy, and professional responsibility, even during demanding production schedules.
Proactively maintain technical proficiency by participating in approved training opportunities, reading job-related materials, and collaborating with peers.
Meet all required standards of confidentiality.
Maintain clean, organized, and safe work areas.
Present a clean, professional appearance suitable for an educational environment with frequent students and community interaction, adhering to all safety wear standards.
As a Temple College Employee, actively support the Caring Campus initiative by engaging in student-centered behavior commitments, providing responsive and accurate assistance to all internal and external community members, and embracing our core values of Excellence, Integrity, Community, and Respect.