Executive Director, Marketing Analytics Platform Strategy

USAA•San Antonio, TX

2d•$195,230 - $351,410•Remote

About The Position

The Executive Director of Marketing Analytics Platform Strategy is responsible for developing and implementing multiple Data and Analytics sub-functions, which may include Information Strategy and Architecture, Information Management, Information Governance, Information Delivery Analytics and Insights Delivery, and Support. The role leads the short- and long-term strategy and vision for the Business Line, working with peers to set objectives across sub-functions that align with enterprise strategies. The position carries strategic, tactical, operational, and financial responsibilities for data storage, preparation, exploration, information governance, analytics, and delivery. It leads the vision and execution of information and analytics platforms and solutions for business stakeholders and cross-functional partners, and oversees end-to-end information management, analytics, and delivery processes. The role also provides thought leadership, develops talent across the USAA Data and Analytics Community, and keeps current with industry practices and advances in data and analytics. This role is remote eligible in the continental U.S. with occasional business travel. Individuals residing within 60 miles of a USAA office are expected to work on-site three or four days per week. USAA does not provide visa sponsorship for this role.

Requirements

Bachelor's degree in Statistics, Mathematics, Operations Research, Engineering, or a quantitative field; or four years of relevant education and/or experience.
10 years of data and analytics-related experience driving results in a complex financial services organization.
Four years of people leadership experience building, managing, and/or developing high-performing teams.
Experience collaborating with key resources and stakeholders, influencing decisions, and managing work to achieve strategic goals.
Executive-level business acumen in measuring business outcomes, business operations, industry practices, and emerging trends.
Experience leading projects using Agile methodologies.
Experience conducting large-scale data analysis using internal and external data to support business decision-making.
Ability to tell a story through data and communicate effectively with senior leadership.
Ability to understand business requirements and KPIs and convert them into analytical hypotheses in a structured and logical manner, including identifying solutions.
Experience with large, complex database systems and architecture, structured and unstructured data, and diverse analytics methodologies and approaches; expert ability to connect data and metrics to business metrics and results.
Deep understanding of risk management and compliance practices, with experience developing data strategies that mitigate risk.

Nice To Haves

Deep expertise leading marketing and prospect data strategies across the full funnel, including first-party and third-party audience data, media data, customer signals, and measurement frameworks that improve targeting, attribution, and marketing effectiveness.
Proven success modernizing data ecosystems by strengthening governance, improving data quality and accessibility, and automating manual reporting processes to improve insight speed, operational efficiency, and scalable decision-making.
Strong technology fluency and ability to bridge Marketing and Engineering, translate business requirements into prioritized technology investments, and build trusted partnerships across architecture, security, and product teams.
Track record establishing AI-ready data foundations for advanced analytics, personalization, and emerging AI use cases through reliable, governed, scalable data platforms, with measurable improvements in speed to insight and business outcomes.
US military experience through military service or as a military spouse/domestic partner.

Responsibilities

Set and lead the short- and long-term strategy and vision for the Business Line's Data and Analytics sub-functions, aligning objectives with enterprise strategies.
Oversee strategic, tactical, operational, and financial responsibilities for data storage, data preparation, data exploration, information governance, analytics, and information delivery.
Establish and execute a vision for information and analytics platforms and solutions for business stakeholders and cross-functional partners.
Oversee end-to-end information management, analytics, and delivery processes.
Provide thought leadership and participate in developing talent across the USAA Data and Analytics Community.
Stay current on industry-leading practices and advances in data and analytics, as well as the business associated with the assigned Function or Line of Business.
Lead teams in developing techniques and best practices for effective reporting and analytics aligned with goals and strategy.
Oversee implementation of processes and procedures in adherence with Information Governance policies and standards.
Develop team training and education plans, automated systems, technical tools, staffing and organizational requirements, and expense budgets.
Ensure business risks are identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Benefits

Comprehensive medical, dental, and vision plans
401(k)
Pension
Life insurance
Parental benefits
Adoption assistance
Paid time off program
Paid holidays
16 paid volunteer hours
Wellness programs
Career path planning
Continuing education
Performance-based pay incentives may be available at the discretion of the USAA Board of Directors
Long Term Incentive Plan cash payment for executive-level roles, which is time- and performance-based