Executive Director, Marketing Analytics Platform Strategy

USAA•San Antonio, TX

3d•$195,230 - $351,410•Hybrid

About The Position

The Executive Director of Marketing Analytics Platform Strategy is responsible for the development and implementation of multiple Data and Analytics sub-functions that may include: Information Strategy and Architecture, Information Management, Information Governance, Information Delivery Analytics & Insights Delivery, and Support. They will lead the short- and long-term strategy and vision for the Business Line, working with peers to set objectives across the different sub-functions that align with enterprise strategies. This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site 3 or 4 days per week.

Requirements

Bachelor's degree in Statistics, Mathematics, Operations Research, Engineering, or quantitative field; OR 4 years of relevant education and/or experience.
10 years data and analytics related experience, driving results in a complex financial services organization.
4 years of people leadership experience in building, managing and/or developing high-performing teams.
Experience collaborating with key resources and stakeholders, influencing decisions and managing work to achieve strategic goals.
Executive-level business acumen in the areas of measuring business outcomes, business operations, industry practices and emerging trends.
Experience leading projects using Agile methodologies.
Experience conducting large scale data analysis using internal and external data to support business decision making.
Proven ability to tell a story through data and communicate effectively with senior leadership.
Ability to understand business requirements, KPIs and convert into analytical hypothesis in a structured and logical manner along with solution identification.
Experience with large complex database systems & architecture, structured & unstructured data; with diverse analytics methodologies and approaches; expert ability to connect data/metrics to business metrics/results.
Deep understanding of risk management and compliance practices with experience developing data strategies that mitigate risk.

Nice To Haves

Deep expertise leading marketing and prospect data strategies across the full funnel, including first-party and third-party audience data, media data, customer signals, and measurement frameworks that improve targeting, attribution, and marketing effectiveness.
Proven success modernizing data ecosystems by strengthening governance, improving data quality and accessibility, and automating manual reporting processes, resulting in faster insights, greater operational efficiency, and more scalable decision-making capabilities.
Strong technology fluency with a demonstrated ability to serve as the bridge between Marketing and Engineering, translating business requirements into prioritized technology investments while building trusted partnerships across architecture, security, and product teams.
Track record establishing AI-ready data foundations that enable advanced analytics, personalization, and emerging AI use cases through reliable, governed, and scalable data platforms, while delivering measurable improvements in speed to insight and business outcomes.
US military experience through military service or a military spouse/domestic partner.

Responsibilities

Responsible for strategic, tactical, operational, and financial responsibilities associated with Function or Line of Business data storage, data preparation, data exploration, information governance, analytics, and information delivery.
Leads the strategy of the sub-functions by establishing and executing a vision for the delivery of information and analytics platforms and solutions to the business' key stakeholders and cross-functional partners.
Provide oversight for successful end to end process of information management, analytics and delivery.
Provides thought leadership and participate in developing talent across the USAA Data and Analytics Community.
Keeps current of industry leading practices and advances in data and analytics as well as the business associated with the assigned Function or Line of Business.
Leads the team(s) in the development of new techniques and best practices that deliver effective reporting/analytics to meet goals and objectives that align to strategy.
Responsible for overseeing the implementation of processes and procedures within a Function or Line of Business in adherence with Information Governance policy and standards.
Responsible for the development of a successful team's training/education plans, automated systems, technical tools, staffing/organizational requirements, and expense budget.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.