Executive Director, Integrated Marketing (Home Entertainment)

Samsung Electronics•Plano, TX

About The Position

Samsung Electronics America (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. Across each of these areas, our work drives innovation, economic growth and workforce opportunity in the United States. For nearly five decades, Samsung has been at the forefront of technological advancements, investing over $100 billion and creating more than 20,000 jobs nationwide. Our mission? To integrate cutting-edge products, services, and AI technology to deliver smarter, sustainable, and more connected experiences that empower people to live better. As a wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA offers opportunities to work alongside global visionary thinkers and innovators who are passionate about making a difference. Explore the exciting opportunities at Samsung Electronics America and discover how you can make an impact. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Requirements

16+ years in consumer marketing, integrated marketing, brand strategy, or GTM planning, preferably in consumer electronics, consumer technology, or an adjacent fast-moving consumer category
4+ years leading senior marketing teams and managing agency organizations with demonstrated impact on business outcomes
Proven track record building and executing integrated marketing campaigns that drove measurable gains in brand health and direct business performance across multiple channels
Experience leveraging AI tools across creative, campaigns, reporting and media execution.
Deep expertise in paid media strategy and management at scale, with experience owning annual media budgets of $10M or more
Experience building and scaling creator and influencer marketing programs and operationalizing strategic retail or brand partnerships
Exceptional analytical skills — fluent in marketing measurement, attribution modeling, media mix modeling, and business performance data with the ability to turn complex data into executive-ready insights
Strong creative judgment — able to evaluate and elevate creative work with confidence while keeping strategy anchored to consumer insight and business objectives
Outstanding executive communication and presentation skills; able to simplify complexity and influence senior stakeholders including C-suite and Global HQ
Strong business and financial acumen — understands P&L dynamics and connects marketing investment directly to revenue and share-of-market outcomes
Highly collaborative with the ability to lead through influence across a matrixed organization with multiple internal and external stakeholders
Proficiency with marketing analytics and reporting tools (e.g., Tableau, Looker, Google Analytics) and paid media platforms (e.g., Google Ads, Meta Ads Manager, DV360, Amazon DSP)
Excellent PowerPoint and presentation skills; strong proficiency across Microsoft Office and Google Workspace; advanced Excel skills for budget management, data analysis, and executive reporting
Bachelor's degree required

Nice To Haves

MBA preferred

Responsibilities

Develop and own go-to-market marketing strategies for multiple product categories (TVs, Audio, Monitors and Memory), with differentiated positioning and value propositions tailored to each consumer segment
Define category vision and translate it into actionable annual and quarterly marketing plans with clear objectives, investment levels, and success metrics aligned to business goals
Translate product launches, seasonal priorities (Key Commercial Moments), and business objectives into full-funnel integrated marketing plans that connect every channel and team
Gain alignment from all stakeholders including Executive Management, Product Marketing, Sales, and Global HQ on category strategy and annual marketing plans
Gain a deep understanding of each product's market opportunity, competitive landscape, brand objectives, and financial targets — and develop processes for collecting consumer insights that continuously sharpen marketing strategy
Partner with Product Marketing, Sales, and Consumer Insights teams to identify whitespace opportunities, size total addressable markets, and shape category narratives that resonate with target consumers
Lead full-funnel product launch planning — from consumer brief and messaging architecture through channel activation, agency briefing, and post-launch performance review
Build integrated marketing strategies and creative briefs for major campaigns spanning paid media, social, digital, influencer, partnerships, CRM, shopper marketing, and creative — ensuring consistent messaging and brand experience across all consumer touchpoints
Lead the development and execution of integrated marketing campaigns that work as a connected system — coherent across every channel and built to perform at every stage of the consumer journey
Lead the campaign strategy from consumer brief through go-live, setting the strategic framework that guides internal teams, agency partners, and Global HQ collaboration
Set creative direction and push for work that is both brand-right and performance-optimized — balancing emotional resonance with conversion intent across all formats and channels
Lead Consumer Insights team on consumer testing of positioning hypotheses and creative concepts, iterating through to final execution based on data
Ensure all campaigns are built to perform across diverse consumer segments, incorporating culturally relevant messaging and inclusive creative standards
Collaborate with Brand Design and Legal teams to ensure all assets meet brand standards and receive required approvals before activation
Localize or adapt assets from Global HQ for use across campaigns, digital, social, and experiential activations as needed
Partner with the Brand and Communications teams to ensure all campaigns ladder up to broader brand positioning and are not developed or executed in isolation
Define campaign KPIs, attribution frameworks, and measurement plans before every campaign launch — ensuring accountability is established up front, not retroactively
Deliver insights, make recommendations, and drive in-flight campaign iterations based on performance signals — maintaining a bias toward continuous optimization over static execution
Prepare executive-level decks and strategy documents that ensure alignment among internal stakeholders including C-suite, Product Marketing, and Global HQ
Develop and oversee the fully integrated, national and retail paid media strategies aligned with the Division’s business objectives, national sales goals, and brand health goals.
Identify and reach target audiences, leveraging first-party and partner data to optimize campaigns.
Test innovative approaches to engage consumers and oversee budget allocation across channels.
Oversee paid media campaigns across all channels, including traditional Broadcast/Cable, CTV/OTT, OLV, Display (Programmatic and Direct), DOOH, Social, and Search.
Develop comprehensive strategy aligning retail media efforts with national and performance media
Leverage research and MMM learnings to maximize sales nationally and at key retail partners.
Build relationships with retail media platforms (e.g., Best Buy Ads, Amazon Advertising).
Develop strategies with Samsung.com leadership team to maximize qualified traffic and sales
Plan, test, and execute campaigns, ensuring timely delivery and adherence to brand guidelines.
Optimize campaigns in real time based on performance data, adjusting targeting, creatives, and bidding strategies.
Optimize campaigns based on performance data.
Collaborate with Ecomm to align on s.com performance targets.
Leverage advanced data capabilities to target high-propensity audiences and maximize conversion
Provide weekly performance updates and optimization recommendations
Build the external marketing ecosystem that authentically extends our reach, drives consumer consideration, and creates co-investment opportunities with key partners
Identify, develop, and manage strategic co-marketing partnerships including programs with key retailers, platform partners (e.g., Google, Meta, Amazon, Apple), and complementary consumer brands
Lead partnership strategy for major product launches, securing co-investment and promotional support from key partners at the highest-impact moments
Negotiate and structure partnership agreements that deliver clear mutual value, with defined deliverables, investment levels, and performance metrics on both sides
Gain stakeholder alignment across Sales, Product Marketing, and Executive Management on partnership investments and creator marketing strategy
Provide senior oversight of budget management, agency governance, and operational excellence across the integrated marketing function
Manage agency relationships, scopes of work, and performance reviews across creative, media, partnerships, and research partners — holding external organizations to the same standard as the internal team
Oversee the management of marketing assets, ensuring availability of critical assets to internal teams, agency partners, and retail accounts in a timely and organized manner
Build and maintain efficient team operating rhythms including planning sprints, campaign retrospectives, and cross-functional status reviews that keep the organization aligned and accountable
Build and develop a high-performing marketing team while serving as a strong, collaborative, and influential partner across the broader organization
Lead, mentor, and inspire a team of marketing managers and specialists across category marketing, campaign management, paid media, and partnerships
Represent the marketing function in cross-functional leadership forums, bringing a confident and data-supported point of view and advocating effectively for team investment and priorities