Executive Director, Enterprise Channel Strategy & Commerce

ELC Beauty LLC•New York, NY

11d

About The Position

The Senior Director will lead the brand’s efforts to define, build, roll out, and monetize its online properties. The role leads technology innovation, strategy, and implementation to create best-in-class online experiences that drive conversion and support the brand’s high-touch service mission. Success requires close partnership with ELC Online Production, DTIG, Global Consumer Marketing, regional online leads, and vendor partners. The position oversees multiple projects at once, determines solutions based on business needs, manages prioritization, and addresses risks and conflicts. It owns the brand’s online production vision and digital roadmap, oversees the global production budget and vendor contracts, and manages two direct reports while developing junior team members. The role oversees digital production and innovation from UX/UI and creative development through technical requirements and build. It scales features, platform enhancements, and technology globally; identifies technology opportunities; and leads pilots and initiatives such as Virtual Try On. It also defines user-testing strategy, uses data and research to improve the global consumer journey, and continuously optimizes the site experience—particularly mobile, product discovery, product detail pages, and checkout—to improve conversion and user experience.

Requirements

Deep understanding of eCommerce and mobile design and development, including best-in-class solutions.
10+ years of experience and expertise in digital production, project management, or related areas.
Proven experience managing teams in mid-to-large-scale, complicated projects.
Ability to compile and evaluate research needs, analyze results, and translate findings into action.
Strong team collaboration and facilitation skills.
Proven track record managing cross-platform website projects across desktop, tablet, mobile, and apps, with large groups of distributed stakeholders and project team members.
Strong verbal, written, and presentation communication skills.
Demonstrated experience leading or observing user research and usability testing and translating results into design decisions.
Strong knowledge of all phases of web development, from concept and information architecture through design, development, and QA.
Ability to communicate, collaborate, and influence effectively across groups.
Proactive problem-solving abilities.
Ability to prioritize and manage multiple projects simultaneously in a fast-paced environment.

Responsibilities

Lead online production for the brand and own the vision for site experience and innovation to drive online conversion and high-touch service.
Create and maintain the brand’s online digital roadmap, define strategic initiatives, and set priorities.
Oversee the global production budget and negotiate and manage vendor contracts.
Build and maintain relationships with internal stakeholders and vendors, bringing relevant parties together to align on and deliver feature and technology launches.
Manage two direct reports and develop junior team members.
Lead multiple simultaneous projects, agency resources, and project status; troubleshoot obstacles and communicate with stakeholders.
Oversee new feature development from UX/UI and creative development through technical requirements and build.
Scale features, platform enhancements, and technology globally, ensuring cost-effective and timely rollout.
Identify technology opportunities that support brand initiatives, including personalization and high-touch service, and drive business results.
Serve as lead for ELC Online Production, providing strategic input on new features, generic UX, build requirements, and brand prioritization.
Identify opportunities for the brand to serve as a pilot brand, oversee pilot implementation, develop recommendations and optimizations from learnings, and scale solutions globally.
Lead strategy, implementation, and rollout for Virtual Try On and other high-touch technologies, partnering with Global Retail Experience to support an omni-consumer journey.
Use expertise in online tools to identify where existing products can address new business challenges.
Define user-testing approach and strategy to enhance the online experience.
Use data-driven insights to develop and maintain a global consumer journey aligned with current marketplace conditions and consumer expectations.
Lead ongoing site UX optimization, focusing on mobile, product discovery, product detail pages, and checkout to drive conversion.
Advocate for users by assessing pain points, identifying opportunities, and developing solutions that improve the user experience across digital platforms.
Lead brainstorming on approaches to create sophisticated and engaging user experiences.
Stay current on consumer and industry trends, emerging technology, competitor innovation, industry news, and audience research.