Executive Director Casino Marketing Strategy -South POD

MGM Resorts • Las Vegas, NV

4d • Onsite

About The Position

The Executive Director of Casino Marketing Strategy is responsible for marketing, evaluating, recruiting, establishing, and maintaining professional relationships with high-end casino guests and Casino Marketing Executives. In partnership with the Vice President of Casino Marketing for the assigned properties, this role leads the development and execution of customer development strategies aimed at enhancing guest engagement, loyalty, and long-term value to the organization. All duties are to be performed in accordance with departmental and property policies, practices, and procedures.

Requirements

• 4+ years of prior relevant experience in hospitality or resort operations
• Previous experience working in a similar resort setting
• Strong understanding of guest service standards
• Strong understanding of day-to-day operations
• Strong understanding of team collaboration within a fast-paced environment
• Highly organized
• Adaptable
• Customer-focused
• Ability to build strong relationships across departments
• Ability to deliver operational excellence
• Ability to deliver an elevated guest experience

Responsibilities

• Set strategic direction and drive results for Marketing and Casino Marketing VIP Services
• Participate in developing marketing strategies to increase volume and market share; investigate potential opportunities for incremental revenue whenever possible
• Implement customer development strategy in partnership with Vice President of National Marketing and Corporate Casino Marketing
• Partner with cross-functional departments to ensure premium player overall experience expectations are consistently met and address service shortfalls promptly by engaging directly with guests to recover and rebuild relationships when necessary
• Maintain a deep understanding of casino operations and dynamics across all South Pod properties and develop and implement strategies that drive business growth with a company-wide mindset
• Design and deliver training programs and materials to enhance the capabilities of the casino host team, fostering a culture of continuous improvement and excellence
• Maintain a visible presence on the gaming floor to build and sustain strong relationships with customers and employees, reinforcing a service-oriented environment
• Maintain a work environment that promotes teamwork, performance feedback, recognition, leadership development, mutual respect and employee engagement
• Provide leadership and oversight to Customer Development Executives through regular recognition, coaching and feedback in order to enhance their performance
• Review and analyze data for trends and opportunities to maximize profitability, reduce costs, increase operational efficiencies and enhance the guest experience
• Respond to guest correspondence and/or guest concerns in a professional and timely manner, achieving positive guest/problem resolution
• Proactive management style that looks beyond problems and current practices to develop solutions to maximize the effectiveness of the department
• Plan and organize marketing trips to promote the property with upcoming casino events, concerts and boxing events
• Ensure the integrity and effective measurement of property casino marketing programs
• Develop and maintain policies and procedures that increase efficiency and promote quality and quantity standards to ensure maximum resort experience for all guests
• Overcome obstacles, resolve problems and remove roadblocks to enhance the employee and guest experience
• Make timely decisions regarding credit, comping, and airfare for entire department/cross property
• Prepare monthly/annual departmental budget/forecast and provide supporting documentation for senior management review, when necessary
• Assist the Vice President of National Marketing in all daily duties

Benefits

• Wellness incentive programs
• Access to company hotel, food and beverage, retail, and entertainment discounts
• Discounts with company partners on things like travel, electronics, online shopping, and more
• Free parking on and off shift
• Health & Income Protection benefits (for eligible employees)
• Professional and personal development through programs and networking opportunities
• Volunteer opportunities in the community

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed