Executive Director, Brand - VYKAT

Neurocrine Biosciences • San Diego, CA

2d

About The Position

Responsible for the strategic planning, direction and leadership of all brand activities and initiatives for VYKAT® XR. Drives the brand team in the development and execution of marketing strategies and programs, and collaborates closely with cross-functional partners to ensure a successful commercialization in support of business objectives.

Requirements

• BS/BA degree in a life science, business or marketing/advertising AND 17+ years of experience in the pharmaceutical / life sciences industry, preferably in marketing and/or advertising as a brand strategist
• Experience in commercialization / product launches and building product brand(s) is preferred
• Master's degree or MBA preferred AND 15+ years of similar experience as noted above
• Extensive previous leadership experiences also required
• Expert level understanding of the brand development process
• Strong leadership attributes to generate commitment and constructively resolve issues
• Must be comfortable leading teams in a fast-paced, consensus style environment; must operate cross-functionally in pursuit of business goals
• Expertise in commercialization of new products, product launches and building premium/aspirational product brand(s)
• Ability to lead others in both direct managerial and indirect team roles
• Demonstrated ability in developing and executing plans, consistent messaging and brand guidelines
• Expertise in developing and executing strategic marketing campaigns
• Demonstrated ability to drive long-term, enterprise-wide marketing efforts with measurable results
• Excellent communications skills, creative skills and great instincts to guide brand planning and strategy with flawless execution
• Acts as a "trusted advisor" across the company and may be recognized as an external expert
• Provides strategy, vision and direction regarding issues that may have company-wide impact
• Requires in-depth knowledge of the functional area, business strategies, and the company’s goals
• Possesses industry-leading knowledge, specifically in support of rare disease brands
• Strong organizational and project development skills
• Proven leadership/influencing skills; can influence the highest levels of the organization; shapes business outcomes

Responsibilities

• Develops and authorizes implementation of strategic plans for the commercialization team
• Drives the implementation of new ideas and approaches to ensure successful commercialization of new product
• Responsible for the development and execution of the brand’s operational plan, including business planning activities, budgeting, strategy, and marketing communications
• Oversees development and implementation of tactical initiatives through subordinate managers and/or employees
• Constantly works with forward thinking ideas or situations across the business, assessing variables, evaluating fundamental issues, and providing direction for major functional areas
• Anticipates factors that could impact Neurocrine's strategies and its position in the field. Provides new or innovative solutions and methods to think beyond existing solutions
• Provides guidance to senior management on all Brand issues and initiatives.
• Serves as a subject matter expert for the product, market and treatment landscape
• Fosters strong partnerships with strategic marketing, medical affairs, market access, sales, legal, regulatory and other functions to ensure aligned objectives and implementation of brand strategies
• Leads team in development and implementation of innovative HCP and patient programs platforms, including personal and non-personal programs and peer-to-peer HCP education
• Drives creation of US HCP & consumer-facing print and digital materials for field use
• Understands key market trends and competitive environment to drive proactive strategies to maximize brand potential; Leverages market insights and research to drive growth and strategic direction
• Serves as marketing representative on promotional review committee for brand. Ensures timely and efficient review of promotional materials and complies fully with all legal, regulatory, ethical and company guidelines.
• Manages external agencies to ensure successful execution of marketing programs aligned with brand strategic imperatives
• Manages/controls the brand operating budget.
• Builds relationships with thought leaders, advocacy groups and local/national organizations as needed to grow industry awareness
• At all times, ensures compliance with all corporate polices, regulations and laws
• Selects, develops, and evaluates personnel to ensure the efficient operation of the function.
• Other duties as assigned

Benefits

• annual bonus
• equity based long term incentive program
• retirement savings plan (with company match)
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Executive