Executive Creative Director

Betches Media•New York, NY

8d•$225,000 - $240,000

About The Position

The Executive Creative Director is Betches’ most senior client-facing creative leader, responsible for setting the creative vision and raising the standard of work across the commercial organization. In close partnership with Revenue Partnerships, Integrated Marketing, Sales Marketing, and Creative Strategy, this leader develops distinctive ideas and solutions that strengthen relationships with Tier 1 and Tier 2 clients and support business growth. The role combines creative vision, strategic partnership, and team leadership. The Executive Creative Director leads Betches’ most important pitches and partnerships, translating client challenges into culturally relevant, platform-native ideas. They guide multidisciplinary teams, strengthen the market positioning of Betches’ creative capabilities, and ensure commercial work reflects the brand’s voice, ambition, and creative standards. The position also owns and evolves commercial creative strategy and the creative vision for sales marketing; leads client-facing pitch narratives and senior relationships; develops teams and creative processes; and works across editorial, production, experiential, strategy, sales, finance, and operations to deliver high-quality, effective work.

Requirements

12+ years of progressive creative leadership experience within media, advertising, branded content, creative agencies, entertainment, or digital platforms.
Demonstrated success leading creative strategy and execution for major brands and high-value integrated client partnerships.
A portfolio of culturally relevant, insight-driven work across multiple platforms, including examples of ideas that delivered meaningful audience and business impact.
Significant experience leading executive-level client relationships and presenting high-stakes creative work to senior marketers, agency leaders, and decision-makers.
Deep understanding of branded content, social platforms, video, audio, experiential marketing, and integrated storytelling.
Proven ability to inspire multidisciplinary teams and elevate creative quality across an organization.
Strong strategic instincts and the ability to connect cultural insights, audience behavior, client objectives, and creative ideas.
Exceptional communication, storytelling, and presentation skills, with the executive presence to command a room and build trust with senior clients.
Collaborative and entrepreneurial leadership style, with the ability to move between high-level vision and hands-on creative direction.
Ability to operate effectively in a fast-moving environment while balancing multiple high-priority opportunities and stakeholders.

Responsibilities

Establish and champion the creative vision and quality standards for commercial work across branded content, integrated campaigns, social, video, audio, experiential, and emerging platforms.
Lead creative development for the highest-priority client opportunities, particularly Tier 1 and Tier 2 advertisers.
Guide work from initial brief and strategy through concept development and execution, ensuring ideas are original, culturally resonant, platform-native, and aligned with client objectives.
Encourage bold, unconventional ideas that demonstrate the capabilities of the Betches brand, audience, and creative ecosystem.
Provide actionable creative direction and feedback while protecting the integrity, distinctiveness, and quality of the work.
Partner with editorial, production, experiential, and other creative leaders to ensure commercial concepts feel authentic to Betches and can be executed across platforms.
Build trusted relationships with executive-level clients, agency partners, and industry stakeholders as Betches’ most senior client-facing creative leader.
Lead creative narratives in high-value pitches, communicating the strategic thinking, cultural insight, and creative potential behind ideas.
Partner with Revenue Partnerships to develop, grow, and retain relationships with Tier 1 and Tier 2 clients.
Turn complex client challenges into compelling creative strategies and ideas that drive audience impact and business results.
Participate in senior client conversations throughout partnerships, from ideation and pitching to campaign delivery, results, and renewal.
Represent Betches’ creative capabilities at client meetings, agency presentations, industry events, and other high-profile opportunities.
Own and evolve commercial creative strategy, grounding client solutions in audience insight, cultural intelligence, platform expertise, and knowledge of the Betches brand.
Lead the creative vision for sales marketing and partner with Sales and Marketing to communicate Betches’ capabilities, differentiators, offerings, and market position.
Develop go-to-market narratives, proactive ideas, tentpole opportunities, and scalable creative platforms for the sales organization.
Ensure sales materials, case studies, pitch narratives, and creative collateral reflect the quality and distinctiveness of Betches’ work.
Anticipate cultural, consumer, and industry shifts and identify opportunities for innovative client solutions.
Partner with Strategy & Effectiveness to incorporate insights, performance data, and measurement into creative development and strengthen the story of the work.
Inspire and develop multidisciplinary creative and strategic talent, fostering originality, collaboration, accountability, and creative excellence.
Mentor creative leaders and emerging talent in conceptual thinking, presentation skills, creative judgment, and client presence.
Bring Creative Strategy, Integrated Marketing, Sales Marketing, Revenue Partnerships, and executional teams together around a cohesive vision.
Establish creative processes, review standards, and ways of working that improve quality, consistency, and efficiency.
Partner with Production, Finance, and Operations to scope, resource, and deliver ideas within timelines and budgets.
Balance creative ambition with commercial realities so work is both innovative and strategically sound.
Champion an inclusive creative culture in which diverse perspectives contribute to stronger ideas and more meaningful work.