Executive Creative Director

Socure•San Francisco, CA

5d•$200,000 - $240,000

About The Position

Socure is seeking an Executive Creative Director to set the creative standard and lead the company’s global creative strategy and in-house creative organization. The role will establish a multi-year vision for Socure’s brand and creative function, aligned with business goals, and direct distinctive creative across flagship campaigns, advertising, web, video, events, and product launches. The Executive Creative Director will be the final authority on global creative standards, evolving the brand and design system so teams across regions and channels can create consistent, high-quality work. They will oversee the creative lifecycle from brief through delivery, improve workflows for speed without sacrificing quality, and measure output, efficiency, and impact. The role partners with executive leadership and teams across Product, Marketing, Sales, and Engineering to connect creative initiatives to business, revenue, and product goals. This leader will build and scale the in-house creative organization, manage agencies and vendors, oversee budgets and production choices, and select creative technology such as DAM systems and AI design tools. They will define Socure’s approach to generative AI in creative workflows, including efficiency, copyright, and brand safety, while managing creative risk and maintaining brand integrity. The role also serves as a strategic advisor to internal and external stakeholders and advocates for creative excellence.

Requirements

Bachelor’s degree in design, art direction, or a related field, or equivalent practical experience.
12+ years of progressive experience in creative leadership roles.
At least 5 years as a Creative Director, Executive Creative Director, or Head of Creative, leading managers as well as individual contributors.
Experience at a high-growth technology or SaaS scale-up, ideally B2B, raising the creative bar and building an in-house multidisciplinary team.
Portfolio and case studies demonstrating brand-defining work and business impact.
Expert-level art direction and taste across brand, digital, motion, video, experiential, and advertising.
Track record of building and extending design systems and global brand standards.
Success recruiting, developing, and retaining creative talent, including coaching creative managers and building career paths.
Experience managing large budgets, external agencies, and high-value vendor partnerships.
Strong business acumen and ability to translate business objectives into creative strategy and measure creative ROI using performance and audience data.
Ability to make complex technical products clear, credible, and culturally relevant.
Track record of running scalable creative operations that deliver speed and quality together.
Practical point of view on AI-assisted creative workflows, including governance, brand safety, and copyright.
Advanced proficiency in Figma, Adobe Creative Suite, and modern creative and project management tools.
Strong executive presence and communication skills, including the ability to present and defend creative decisions to the C-suite and influence at all levels.
Commitment to continuous learning, professional integrity, and high standards of business ethics.

Nice To Haves

Experience in trust-driven categories such as security, fintech, or infrastructure.
Master’s degree is not required.

Responsibilities

Set the creative standard for Socure, define excellent work, and provide direct feedback that improves outputs.
Define and lead global creative strategy, including a multi-year vision and roadmap aligned with business goals.
Build and lead the in-house creative organization; recruit, hire, develop, and retain creative talent and define team structure as the function scales.
Direct creative for flagship campaigns, advertising, web, video, events, and product launches.
Serve as the final authority on global creative standards and build and evolve the brand and design system.
Oversee the end-to-end creative lifecycle from brief through delivery; optimize workflows and measure output, speed, and impact.
Partner with executive leadership and Product, Marketing, Sales, and Engineering to support business strategy, revenue, and product goals.
Manage vendor partnerships, determine what work should be done in-house versus externally, and keep production scalable and cost-effective.
Lead selection and implementation of creative technology, including DAM systems and AI design tools.
Define the organization’s approach to generative AI in creative workflows, including production efficiency, copyright, and brand safety.
Oversee creative risk management while balancing innovation, brand integrity, and commercial goals.
Build relationships with internal and external stakeholders and act as a strategic advisor and advocate for creative excellence.