Events & Partnerships Manager

SPIRIT MOUNTAIN•Duluth, MN

just now•Onsite

About The Position

The Events & Partnerships Manager is a front-facing leadership role responsible for driving and managing contracted revenue streams including weddings, banquets, group sales, races, and partnerships. This role owns the full client lifecycle—from lead generations and booking through execution. This position also plays a key role in generating new revenue by developing community partnerships, expanding group offerings, and creating Spirit-branded events that drive engagement and introduce new guests to Spirit Mountain. The Events & Partnerships Manager works cross-functionally with other department managers, who retain ownership of their respective areas (Food & Beverage, Facilities, Guest Experience, Programming & Rental, and Outdoor Operations) to deliver seamless, revenue-generating events and partner programs. This role requires frequent weekend availability, with a primary focus on event execution during peak seasons.

Requirements

2+ years of experience in event planning, operations, or group/event sales required
Excellent written and oral communication
Strong time management and multitasking skills
Ability to make independent decisions in high pressure situations
Availability to work weekends, holidays, and during seasonal peaks as needed

Nice To Haves

Experience in hospitality, outdoor recreation, or guest-facing operations preferred
Experience working with partnerships, sponsorships, or community relationships preferred
Bachelor’s degree in related field (preferred but not required)

Responsibilities

Leads planning and execution of weddings, events, and races including timelines, vendor coordination, rehearsals, and day-of oversight
Acts as the internal lead and provides onsite leadership for events and races, coordinates across departments to ensure successful execution, and steps in to support broader operations in the absence of other managers as needed
Serves as the primary point of contact for clients and designated vendors, ensuring a high level of service throughout the planning process and resolving issues in real time
Conducts venue tours, develops proposals and contracts, and manages client billing and communication
Partners with Marketing to drive lead generation and improve conversion rates
Proactively identifies, develops, and secures new community partnerships and group sales opportunities that drive incremental revenue and expand Spirit’s reach
Proactively seeks opportunities to expand upon current wedding/banquet operations including additional services, add on experiences, and targeting new audiences
Creates, plans, and executes Spirit-branded events that generate revenue, increase brand awareness, and introduce new guests to Spirit
Evaluates performance of partnerships, group offerings, and branded events, using insights to refine strategy, grow participation, and maximize revenue impact
Oversight of partnership structure (vetting/protecting the Spirit brand and overall message, pricing, revenue share, expectations)
Evaluating and tracking total impact of events (not just attendance, but profitability, staffing, and brand/message sent)
Looking for opportunities to shift toward more Spirit-owned events vs. third-party operated
Ensuring alignment with Spirit’s brand and guest experience across all partnerships (i.e., weighing impact to day users and season pass holders when closures are involved)
Owns and manages the master calendar and all space allocation for events, group bookings, races, and partner programming, ensuring optimal use of space and alignment with revenue priorities
Owns profitability of contracted events, including pricing, cost control, and margin performance
Develops and manages departmental budgets in collaboration with the Indoor Operations Director
Supports operational planning in partnership with the Indoor Operations Director to achieve revenue, labor, and guest satisfaction targets