Events Marketing Manager

PetDesk

7d•$96,000 - $110,000•Hybrid

About The Position

PetDesk is looking for an Event Marketing Manager to help lead and scale our growing events program. This role will own the planning, execution, and optimization for all of PetDesk’s events: tradeshows, experiential marketing activations, veterinary association events, and virtual experiences. This is a highly visible role focused on delivering exceptional event experiences while ensuring our investments drive measurable business impact. We're looking for someone who is organized, resourceful, and passionate about creating high-quality events from strategy through execution.

Requirements

3+ years of experience in event marketing, field marketing, or demand generation within B2B SaaS, healthcare technology, or a related industry
Demonstrated success owning events that generate measurable pipeline, opportunities, and revenue impact
Proven ability to navigate unexpected challenges, make decisions under pressure, and maintain a calm, professional presence in high-visibility situations
Strong cross-functional collaboration skills with experience partnering closely with Sales, Marketing Operations, and executive stakeholders
Comfortable traveling up to 30-40% of the year to support event execution
Experience with Salesforce, marketing automation platforms, event technologies, and reporting tools

Responsibilities

Own PetDesk's event marketing strategy and execution across tradeshows, conferences, veterinary association events, and virtual events, ensuring alignment with growth objectives and pipeline targets
Develop and manage the annual events roadmap, identifying, evaluating, and recommending new event opportunities that drive measurable business impact
Drive event-sourced pipeline generation by partnering with Sales and Marketing leadership to establish goals, optimize event performance, and improve conversion throughout the event lifecycle
Lead end-to-end event planning and execution, including logistics, vendor management, registrations, travel coordination, booth activations, promotional campaigns, and on-site event management
Build and execute integrated pre-event, onsite, and post-event engagement strategies designed to maximize attendee engagement, meeting generation, lead capture, and opportunity creation
Partner closely with Marketing Operations to ensure accurate event attribution, lead routing, campaign tracking, reporting, and measurement of event-driven business outcomes
Analyze event performance and deliver actionable insights on event-sourced pipeline, opportunity creation, ROI, and overall business impact to inform future investment decisions
Manage event budgets and vendor relationships, ensuring financial accountability, operational excellence, and strong returns on investment
Serve as the on-site leader at events, proactively solving problems, navigating unexpected challenges with professionalism and poise, and ensuring a seamless experience for attendees, customers, partners, and internal stakeholders
Collaborate cross-functionally with Sales, Customer Success, Product Marketing, and Design while building scalable processes and playbooks that support the continued growth of PetDesk's events program