Marketing Events Manager

HighlightTA•Madison, MS

About The Position

As the Marketing Events Manager, you will be the engine responsible for the end-to-end planning, flawless execution, and optimization of owned, internal, partner, and third-party sponsored events. This spans everything from large-scale trade shows with compelling booth activations to smaller, high-value 1:1 executive meeting programs. You will work closely with cross-functional teams to create compelling activations, thought leadership, and awareness that promote our campaigns effectively. The ideal candidate is a metric-driven, disciplined professional who can bring creative vision while leveraging meticulous attention to detail and excellent project management to ensure every initiative delivers the best possible ROI and pipeline contribution.

Requirements

Metric-driven, disciplined professional
Creative vision
Meticulous attention to detail
Excellent project management skills
Experience with CRM and data tools (e.g., Salesforce)
Experience with multi-channel promotional campaigns (email, social media, website)

Responsibilities

Create an annual events strategy and plan to drive awareness and pipeline with key target accounts and ICPs.
Drive the planning, execution, and optimization of third-party and partner-sponsored events, owned events, and internal events to drive engagement, generate leads, and enhance brand presence.
Maintain project deliverables and timelines in project management tools, demonstrating hyper-focused attention to detail to ensure flawless execution across numerous concurrent events.
Own all event logistics and production, including vendor negotiation and management, contract review, budget adherence, and on-site execution.
Work with sales and CS teams to identify key target accounts and contacts, select attendees for on-site meetings, and run pre-event know-before-you-go sessions.
Develop and execute multi-channel promotional campaigns (email, social media, website) to maximize attendance and engagement.
Partner with Content, Design, and Product Marketing to develop creative booth activations, customer stories, messaging, and event experiences that bring the brand story to life and ensure a high-quality attendee experience.
Partner with sales to ensure generated leads are routed correctly and worked by reps pre- and post-campaign.
Establish a centralized event reporting system using CRM and data tools (e.g., Salesforce) to track performance metrics, including MQA-to-SQA conversion, cost-per-lead (CPL), and pipeline influence, to prove event ROI.
Create post-event follow-up strategies to nurture leads and convert attendees into customers.
Support the broader Partner Marketing team as needed, leveraging event expertise to assist with regional or hosted event logistics.