Events Manager

Fanatics Commerce•Philadelphia, PA

4d•Hybrid

About The Position

The Mitchell & Ness Event Manager is responsible for independently planning, managing, and executing community-driven events, brand activations, and cultural experiences that authentically represent the Mitchell & Ness brand across the NBA, NFL, MLB, and beyond. This role serves as the primary project owner for assigned events and programs, working cross-functionally with Creative, Marketing, Retail, PR, and Brand teams to translate strategic objectives into impactful consumer connections that drive brand awareness and community engagement. The Mitchell & Ness Event Manager delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

Requirements

2–4 years of experience managing events, brand activations, experiential marketing programs, community engagement initiatives, or related experiences, with a demonstrated track record of independently leading events from planning through execution.
Strong project management skills with the ability to manage multiple priorities, stakeholders, budgets, and timelines simultaneously across local and regional programs.
Experience coordinating vendors, venues, agencies, and external partners to ensure timely and high-quality event delivery.
Strong communication, relationship-building, and organizational skills, with the ability to influence cross-functional teams and drive alignment without formal authority.
Professional presence and sound judgment when representing the Mitchell & Ness brand in public-facing, community, and cultural environments.
Ability to adapt quickly, solve problems, and make confident decisions in fast-paced event settings.
Genuine passion for sports culture, heritage brands, community engagement, and experiential marketing, with willingness to travel as business needs require.

Responsibilities

Partner cross-functionally with Creative, Retail, Marketing, PR, and Social teams to align event strategies with Mitchell & Ness brand and business objectives, influencing stakeholders and driving alignment without formal authority.
Coordinate external vendors, agencies, and contractors to ensure timely, high-quality delivery of event requirements, serving as the primary liaison across all production partnerships.
Collaborate with internal teams on event-related content creation opportunities, including photography, videography, and brand storytelling, to amplify event impact across channels.
Build and maintain meaningful relationships with local community leaders, cultural influencers, creatives, partners, and organizations that authentically connect with the Mitchell & Ness brand and its fan community.
Lead the planning and execution of local and regional events and activations that celebrate iconic athletes, legendary moments, and the intersection of sport, fashion, and culture.
Manage all guest experience elements — including venues, staffing, permits, equipment, transportation, and catering — to ensure every event reflects the premium standard of the Mitchell & Ness brand.
Identify and pursue opportunities to elevate brand awareness through local partnerships, cultural moments, and community engagement initiatives.
Identify emerging community engagement opportunities and cultural moments that create meaningful new touchpoints for the Mitchell & Ness brand.
Troubleshoot issues in real time during on-site event execution, applying sound judgment and creative problem-solving to maintain flawless brand representation.
Measure event performance against defined objectives and provide data-informed recommendations to improve future activations and experiences.
Continuously evaluate event production processes and vendor relationships to improve efficiency, quality, and brand impact.
Own assigned events end-to-end, managing timelines, logistics, budgets, vendor coordination, and operational execution from concept through post-event evaluation.
Monitor event budgets and expenses rigorously, ensuring all programs are delivered efficiently and within approved financial parameters.
Lead on-site event execution with a high standard of professionalism, maintaining composure and decisive action in fast-paced, high-stakes environments.
Work a flexible schedule, including evenings, weekends, travel, and extended hours as required to support Mitchell & Ness events and campaigns.
Apply AI and technology to improve efficiency, quality, and outcomes.
Use data and digital tools to inform decisions and enhance performance.
Demonstrate curiosity and adaptability in adopting new technologies and ways of working.
Contribute to a culture of innovation and continuous improvement.