Events & Field Marketing Manager

Globality • Palo Alto, CA

10h • Hybrid

About The Position

Globality is looking for an Events & Field Marketing Manager who will be responsible for strategically planning and executing a diverse range of sponsored, hosted, and field events with a large emphasis on tradeshows. These events will be measured by their delivery of pipeline creation, great brand experiences and industry presence.

Requirements

• 3-5+ years of experience in event marketing, field marketing, or trade show management within a B2B SaaS or technology environment
• Proven history of managing trade shows and conferences end-to-end, including strategy, logistics, vendor management, and on-site leadership
• Strong project management skills, with the ability to juggle multiple events, deadlines, and stakeholders while maintaining exceptional attention to detail
• Data-driven mindset, with the ability to track metrics, evaluate event ROI, and optimize programs based on performance insights
• Excellent communication and interpersonal skills, with the ability to influence stakeholders and represent the brand professionally at events
• Creative problem-solving abilities and a bias for action—comfortable operating in a fast-paced, high-growth environment

Nice To Haves

• Proficiency in marketing and event tools (e.g., Eloqua, On24, Salesforce) is a plus

Responsibilities

• Own end-to-end trade show and conference logistics, including vendor coordination, budgeting, staffing, metrics tracking, and on-site execution, ensuring high-quality experiences and results delivery
• Plan and execute highly impactful field marketing events that generate qualified leads, accelerate sales opportunities, and strengthen customer relationships, including executive dinners, account-specific events, and ABM programs
• Collaborate closely with sales teams to identify key accounts and develop tailored marketing strategies that engage prospects
• Work effectively across GTM to provide campaign and demand programs for pre-event and post-event support, ensuring the delivery of event KPIs
• Partner with sales teams to understand segment and regional priorities, account needs, and revenue targets, translating them into actionable field marketing plans

Benefits

• We build together. In person. We’re in the Palo Alto office four days a week because the best ideas—and the fastest decisions—happen face to face.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed