Events & Field Marketing Manager

Globality, Inc.Palo Alto, CA
$120,000 - $170,000Hybrid

About The Position

Globality is looking for an Events & Field Marketing Manager who will be responsible for strategically planning and executing a diverse range of sponsored, hosted, and field events with a large emphasis on tradeshows. These events will be measured by their delivery of pipeline creation, great brand experiences and industry presence.

Requirements

  • 3-5+ years of experience in event marketing, field marketing, or trade show management within a B2B SaaS or technology environment
  • Proven history of managing trade shows and conferences end-to-end, including strategy, logistics, vendor management, and on-site leadership
  • Strong project management skills, with the ability to juggle multiple events, deadlines, and stakeholders while maintaining exceptional attention to detail
  • Data-driven mindset, with the ability to track metrics, evaluate event ROI, and optimize programs based on performance insights
  • Excellent communication and interpersonal skills, with the ability to influence stakeholders and represent the brand professionally at events
  • Creative problem-solving abilities and a bias for action—comfortable operating in a fast-paced, high-growth environment

Nice To Haves

  • Proficiency in marketing and event tools (e.g., Eloqua, On24, Salesforce) is a plus

Responsibilities

  • Own end-to-end trade show and conference logistics, including vendor coordination, budgeting, staffing, metrics tracking, and on-site execution, ensuring high-quality experiences and results delivery
  • Plan and execute highly impactful field marketing events that generate qualified leads, accelerate sales opportunities, and strengthen customer relationships, including executive dinners, account-specific events, and ABM programs
  • Collaborate closely with sales teams to identify key accounts and develop tailored marketing strategies that engage prospects
  • Work effectively across GTM to provide campaign and demand programs for pre-event and post-event support, ensuring the delivery of event KPIs
  • Partner with sales teams to understand segment and regional priorities, account needs, and revenue targets, translating them into actionable field marketing plans

Benefits

  • The anticipated annual pay scale for this position is $120,000-$170,000.
  • Actual salaries will vary depending on factors including but not limited to location, experience, and performance.
  • The range listed is just one component of Globality's total compensation package for employees.
  • We are an equal opportunity employer and a participant in the E-Verify program.
  • We believe diversity makes teams better and that discrimination based on race, gender, or anything else is self-defeating.
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