Events & Field Marketing Manager

Footprint • New York, NY

3d • Remote

About The Position

We're building Percy, the AI agent that runs financial crime investigations end to end. Compliance teams at banks and fintechs are drowning in financial crime investigations. Transaction volumes are surging, regulators keep raising the bar, and the work still runs on manual review queues that take hours and are stitched together from legacy vendors. We believe AI will make most of these decisions within a few years, so we built Percy to handle them. Percy learns each team's procedures and makes the same calls their analysts would: clearing false positives, escalating real risk, writing the case narrative, and documenting every decision for audit. It cuts review workloads by 70%+ and routinely catches fraud that human reviewers miss. Percy is only possible because of the identity platform we've spent four years building underneath it. Because we own the entire identity flow, Percy resolves ambiguity at the source, running its own checks across our verification tools before a case ever reaches a human. We're backed by QED, Index, Box Group, and Lerer Hippeau, and trusted by companies like Bilt, Nuvei, and MoonPay. We 5x'd revenue last year and plan to do it again in 2026. The team is small, senior, and ships fast.

The Role
Footprint is looking for an Events & Field Marketing Manager to lead the execution of high-impact marketing experiences across the US. You will both architect and execute events and field initiatives that drive brand awareness, generate pipeline, and deepen customer relationships, positioning Footprint as the leading platform for risk operations.
You'll report directly to the VP of Marketing and collaborate closely with sales and product teams. Our audiences, compliance leaders, fraud teams, CTOs, and operators at high-growth fintechs, are sophisticated and discerning. Our goal is for every in-person touchpoint to reflect that with creativity, originality, and elegance.

Requirements

• 4–6 years of experience in B2B field marketing, event marketing, or events production, ideally in SaaS, fintech, regtech, or AI.
• Proven track record planning and executing both in-person and virtual events that drive measurable pipeline and brand awareness.
• Strong project management chops, you can juggle multiple programs at different stages without dropping the ball.
• Comfort operating in both reactive mode (placing an executive on a panel in 72 hours) and proactive mode (conceiving and executing a Footprint-hosted event end-to-end over months).
• Excellent written and verbal communication skills.
• Experience with marketing automation tools and CRM tools is a plus.
• Familiarity with the compliance, fraud, or identity landscape is a strong plus, you don't need to be an expert, but you need to learn fast.
• You thrive in fast-paced environments and are energized, not exhausted, by ambiguity.
• You are an owner, self-directed, resourceful, and comfortable making decisions without a playbook.
• You care about craft, the details matter to you, from venue selection to follow-up copy.
• You are curious about AI, financial regulation, and the infrastructure that makes modern finance work.
• You are collaborative, organized, and genuinely kind to the people you work with.

Nice To Haves

• Experience with marketing automation tools and CRM tools is a plus.
• Familiarity with the compliance, fraud, or identity landscape is a strong plus, you don't need to be an expert, but you need to learn fast.

Responsibilities

• Plan and execute regional field marketing programs including industry conferences, trade shows, sponsorships, roundtables, panels, VIP dinners, fireside chats, and Footprint-hosted brand experiences.
• Build a complementary virtual event program, webinars, virtual roundtables, and digital activations, to extend reach beyond in-person moments.
• Own event execution end-to-end: venue and vendor selection, attendee communications, GTM enablement, content and speaker preparation, onsite delivery, budget management, lead capture, and post-event follow-up.
• Partner closely with sales and strategy teams to align field programs with pipeline goals, account priorities, and revenue outcomes.
• Deliver integrated campaigns that amplify field programs across email, social, digital, and out-of-home channels.
• Identify and activate Footprint customers for speaking engagements, case studies, and local advocacy opportunities.
• Track, analyze, and report on program performance, measuring ROI and key metrics to inform optimization and future planning.
• Build and maintain strong relationships with cross-functional stakeholders, external vendors, and agency partners.
• Bring creativity and fresh ideas to elevate the attendee experience and consistently reinforce Footprint's brand at every touchpoint.
• Manage and report on an ongoing event budget with rigor and transparency.

Benefits

• Generous compensation and equity packages
• Free lunch and dinner (after 7pm)
• Monthly wellness stipend
• Unlimited PTO
• Fully covered health, dental, and vision insurance
• The chance to help shape the future of internet identity and financial crime prevention

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed