Coordinator, Events - AMER (Smartwool & icebreaker)

VF Corporation•Denver, CO

2d•$56,160 - $70,200•Onsite

About The Position

At icebreaker and Smartwool, we are two unique brands that embody the same spirit of belonging, adventure, sustainability, and getting out there. We create products made for people who enjoy nature and want to go far and feel good. We do this all while keeping our planet and the impact of our products in mind. The Events Coordinator supports the Americas Commercial team and plays a critical role in planning and executing events that connect our sales teams, retail partners and brand stakeholders. This role will focus on supporting the planning and execution of sales meetings, trade shows and retailer events. Working closely with Sales, Marketing, Merchandising and external agency partners you will ensure events are delivered flawlessly, on budget, and aligned with brand objectives. This position reports to the Senior Coordinator, Strategic Partnerships & Events.

Requirements

Demonstrated experience planning and executing meetings, conferences, trade shows, or customer events
Exceptional organizational skills with the ability to manage multiple projects simultaneously
Strong attention to detail and commitment to delivering a high-quality experience
Excellent communication and relationship-building skills
Ability to work effectively across cross-functional teams and external partners
Proficiency with Microsoft Office Suite, including Excel, PowerPoint, Teams, and Outlook
Ability to travel regularly throughout the year, including weekends and evenings as required by event schedules
Ability to lift and move event materials and assist with event setup and teardown activities
+2 years of experience and professional achievements

Nice To Haves

Experience working with outdoor, apparel, or lifestyle brands
Experience managing event budgets and vendor contracts
Familiarity with trade show operations and exhibitor management systems
Experience supporting sales organizations and customer-facing events

Responsibilities

Support the planning and execution of seasonal sales meeting from venue selection through to event completion
Coordinate hotel contracts, rooming lists, catering, transportation, audiovisual requirements and meeting logistics
Manage event timelines, checklists and project plans to ensure all milestones are completed on schedule
Support agenda development and coordinate meeting materials, presentations, product displays and attendee communications
Be present onsite during event set-up, execution and teardown to manage daily logistics and troubleshoot issues
Coordinate all tradeshow logistics including registration, booth services, shipping, inventory and vendor management
Partner with Marketing, Sales and Merchandising to ensure booths and brand experiences are executed to a high standard
Manage exhibitor deadlines, service orders and event budgets
Coordinate travel and accommodations for attending team members
Provide onsite support including booth operations, scheduling and retailer hospitality
Support planning and facilitation of key brand and marketing events as required
Build and manage relationships with hotels, event venues, production companies, transportation providers and other vendors
Track event budgets, invoices and purchase orders to ensure spending is accurate and within approved limits
Identify opportunities to improve efficiency and reduce event costs while maintaining exceptional experiences
Serve as a central point of coordination across cross-functional teams involved in event execution both internal and external
Create and maintain detailed project timelines, attendee lists, and event status updates
Capture learnings and recommendations following events to continuously improve future programs