Events & Community Manager

Knit•New York, NY

14h•$125,000 - $160,000•Hybrid

About The Position

Knit is the AI-native research agency. We help the world's most iconic brands make confident decisions through deep customer understanding. Knit pairs our AI-native tooling with world-class researchers to run quant and qual at scale - delivering executive, decision-ready insights to inform billion dollar decisions. Teams at Amazon, Mars, T-Mobile, Paramount, McCormick, Nestle, Medtronic and 100+ others trust Knit to bring real customer voices into their biggest decisions. Knit recently closed its Series B, raising $60M+ to date. Our team of ~80 is US remote friendly, with headquarters in our NYC midtown office. Our team is built with operating talent from Kantar, Ipsos, Deloitte, and unicorn startups. Come build with us! Overview Knit is looking for a strategic field and community marketer to build a real, ongoing relationship between Knit and the market researcher community, not just run a good conference booth. This role owns our conference presence (using an already-repeatable playbook), designs and runs regional roadshows, and builds an always-on virtual community for market researchers, so Knit's brand presence in the industry doesn't reset to zero between events. This role will partner closely with Marketing Operations & Campaigns and demand generation team on logistics like lead tracking and follow-up, but your mandate is building community, advocacy, and differentiated in-person/virtual programming, not campaign execution or systems administration.

Requirements

Experience building or running a community program (virtual community, membership program, always-on advocate network), not just executing one-off event logistics
A track record designing content-led event formats, comfortable using proprietary data or a point of view to drive engagement rather than defaulting to standard panels/dinners
Field marketing experience running programs across different regions, with real cultural/local sensitivity rather than one reused template
Customer marketing or advocacy experience: comfortable building 1:1 relationships with customers and turning them into champions
A strategic thinker who can operate with some ambiguity and build new formats, not just execute a checklist
Comfortable partnering with an operations/campaigns function on logistics without owning those systems yourself

Nice To Haves

Experience in the market research / insights industry, or familiarity with its conference circuit (Quirks, IIeX, etc.)

Responsibilities

Execute Knit's conference presence using our established playbook; reliable and on-brand, without needing to reinvent logistics each time
Plan and run regional roadshows in partnership with Product Marketing, featuring thought leadership, product showcases, customer stories, and networking
Adapt programming to each local market, no copy-pasting a generic or US-centric format into other regions
Design in-person touchpoints specifically aimed at reaching Fortune 500 / target ICP accounts, not just general conference foot traffic
Build and run an ongoing virtual community for market researchers; a reason for our audience to stay engaged between events vs just a mailing list
Design content-led community formats anchored in Knit's proprietary data and strategic topics, beyond generic conference dinners and panels toward something differentiated
Partner with product marketing and thought leadership owners to source the data and points of view that anchor community programming
Build and nurture relationships with customers who can serve as advocates: speakers, references, case study participants, and community contributors
Identify and cultivate customer stories to feature across roadshows, the virtual community, and other programming in partnership with Product Marketing
Partner with the Marketing Operations & Campaigns Manager on lead capture, tracking, and follow-up logistics for events
Work with sales and CS to identify which accounts and customers to prioritize for advocacy work and in-person touchpoints