Event Sponsorship Sales Executive

Key Media•Toronto, ON

3d•Hybrid

About The Position

Join an award‑winning international B2B media company with a portfolio of large‑scale business events, ambitious growth plans, and plenty of room to accelerate your sales career. At Key Media, you’ll generate sponsorship revenue for a portfolio of innovative B2B conferences and events across North America. You’ll work with senior decision‑makers at leading brands, selling high‑value sponsorship packages that put them at the heart of their industry conversations. We’re a thriving global media business with teams in Australia, Canada, the US, the UK, New Zealand, Asia, and Europe. Based in Toronto with hybrid flexibility, you’ll collaborate with colleagues worldwide and have opportunities for international travel and career progression. This is a commercially focused role for a driven sales professional who wants to build a career in event sponsorship. You’ll own and grow a portfolio of in‑person events, developing deep, long‑term relationships with sponsors and constantly uncovering new opportunities in the B2B space. You’ll have the autonomy to: Drive the commercial development of a portfolio of face‑to‑face events Sell sponsorship packages for B2B events across the North American region Shape and refine sponsorship propositions to meet client objectives and hit ambitious revenue targets Work closely with internal teams (Events, Marketing, Content, and Production) to deliver stand‑out experiences for sponsors and delegates

Requirements

1–2+ years of proven business sales experience – ideally in events or sponsorship sales, but we’re also open to talent from media, advertising, partnerships, or similar B2B environments
Strong track record in prospecting, pitching, and closing deals, with confidence handling the full sales cycle
A keen interest in large‑scale festivals, entertainment, or corporate events – prior experience is a bonus but not mandatory
Excellent written and verbal communication skills, with the ability to engage and present to senior stakeholders
Comfortable using CRM systems and prospecting tools, and confident working in a data‑driven, target‑oriented environment
Enthusiastic, resilient, and results‑driven, with a genuine passion for the events industry and a willingness to learn fast

Nice To Haves

Prior experience in events or sponsorship sales is a bonus but not mandatory
Prior experience in large-scale festivals, entertainment, or corporate events is a bonus but not mandatory

Responsibilities

Selling sponsorship packages across a portfolio of high‑profile B2B events in North America
Driving new business by identifying, prospecting, and converting sponsorship opportunities with senior decision‑makers
Managing the full sales cycle – from lead generation and outreach through to pitching, negotiation, and closing
Developing long‑term relationships with sponsorship clients via phone, virtual meetings, and in‑person interactions
Tailoring sponsorship proposals and presentations to client objectives and budgets
Managing and growing existing accounts while continually hunting for new revenue streams
Applying Key Media’s sales methodology and maintaining accurate pipeline and activity records in CRM

Benefits

Competitive salary and commission structure, with strong earning potential
Comprehensive health and dental benefits
Flexible work: hybrid set‑up, flexible hours, and access to our vibrant downtown Toronto office
E‑learning and development support through LinkedIn Learning
Confidential Employee Assistance Program (EAP) with free access to counselling
Extra vacation: earn an additional paid vacation day for every year you’re with us
One paid volunteer day each year to support a cause you care about
Global career pathways, international travel opportunities, and exposure to senior stakeholders across multiple industries
Rewards and recognition programs, including quarterly awards, vouchers, and travel incentives
Travel Orange - work from anywhere in the world for up to 12 weeks of the year