Event Senior Manager- Qualified

Salesforce•California - Remote, CA

2d•$143,400 - $216,900•Hybrid

About The Position

Salesforce is seeking a Senior Manager, Strategic Events for its Qualified business unit. Qualified is an AI-powered marketing platform for B2B companies, focused on helping revenue teams identify, engage, and convert buyers. Events are a critical go-to-market channel for Qualified, used for building awareness, engaging customers, accelerating pipeline, strengthening executive relationships, and showcasing their AI SDR Agent, Piper. This role is highly visible, sitting at the intersection of Marketing, Sales, and Customer Success. The Senior Manager will be the primary marketing partner between Qualified and Salesforce event teams, shaping Qualified's presence at major events like Dreamforce, Connections, Agentforce World Tours, Salesforce field marketing programs, and third-party industry events. The role also involves defining and scaling the field marketing motion, working with Sales and Customer Success to ensure events drive business outcomes such as net-new pipeline, opportunity acceleration, customer expansion, executive engagement, and brand awareness. The ideal candidate is a strategic marketer who can influence stakeholders, activate sales teams, build scalable programs, and deliver measurable business impact in a fast-paced, autonomous environment.

Requirements

8+ years of experience in event marketing, field marketing, experiential marketing, or a related B2B marketing discipline.
Proven success developing programs that drive pipeline, customer engagement, and revenue impact.
Experience managing strategic event portfolios within SaaS, technology, or high-growth companies.
Experience partnering closely with Sales and Customer Success organizations.
Experience working with executive stakeholders and navigating complex, matrixed organizations.
Experience developing account-based or field marketing strategies is strongly preferred.
Strategic Thinker: Understands how events contribute to business growth and can connect event investments directly to pipeline generation, opportunity acceleration, customer expansion, and revenue outcomes.
Relationship Builder: Builds trust quickly and knows how to influence stakeholders across teams and organizations, even without direct authority.
Sales-Oriented Marketer: Focused on meetings, opportunities, account engagement, customer growth, and measurable business impact.
Exceptional Communicator: Confidently communicates with executives, sales leaders, customers, partners, and vendors.
Builder's Mindset: Thrives in ambiguity, creates structure, and enjoys building scalable programs and processes.
One Team Leader: Brings positive energy, strong collaboration, and a deep sense of ownership.

Responsibilities

Serve as the primary marketing partner between Qualified from Salesforce and Salesforce event teams.
Partner closely with Salesforce stakeholders to develop and execute Qualified's presence at flagship events, field marketing programs, and other strategic initiatives.
Influence event activations and programming to ensure Qualified's business objectives are represented and achieved.
Build strong relationships across Salesforce teams to identify opportunities that increase Qualified's visibility and impact within the broader Salesforce ecosystem.
Identify, evaluate, and manage Qualified's portfolio of third-party event sponsorships and strategic industry engagements.
Recommend event investments based on audience fit, business impact, and go-to-market priorities.
Focus on engaging senior marketing and revenue leaders, including CMOs, Demand Generation leaders, CROs, Sales leaders, and other key decision-makers.
Partner with Salesforce teams to maximize opportunities where Qualified participates as part of a broader Salesforce presence.
Help define and scale Qualified's field marketing strategy.
Partner with Sales leadership to develop repeatable event activation motions that increase account engagement, executive meetings, and pipeline creation.
Create frameworks that help account teams identify target accounts, secure meetings, and maximize event ROI.
Establish best practices that ensure sellers arrive at events with clear account plans, meeting strategies, and business objectives.
Drive adoption of event engagement programs before, during, and after events.
Partner closely with Customer Success to develop event programs that strengthen customer relationships and support expansion opportunities.
Collaborate with Sales and Success leaders to create experiences that accelerate active opportunities and advance strategic deals.
Build integrated event programs that support pipeline generation, opportunity progression, customer growth, and executive engagement.
Establish measurement frameworks that connect event investments to business outcomes and continuously optimize performance.