Event Sales Manager

Gin & Luck•Los Angeles, CA

About The Position

The Event Sales Manager (ESM) is a strategic leader responsible for driving event-related revenue and client relationships for Death & Co (D&C) and Close Company (CC). The ESM will ensure outstanding event sales performance, foster strong client partnerships, and plan high-visibility events that align with D&C and CC brand pillars as well as the Company’s brand standards. The ESM will effectively guide clients through event experiences, identifying solutions that meet their goals and objectives, resulting in a compelling and seamless event experience. The ESM is responsible for executing sales initiatives for Gin & Luck (G&L) with guidance from the Executive Team.

Requirements

2+ years of progressively responsible leadership experience in a multi-faceted organization
2+ years of proven event sales experience, preferably in the restaurant or hospitality industry
Highest levels of EQ and discretion
Proven track record driving event sales, revenue growth, and large-scale event bookings in a luxury environment
Solid understanding of event planning, catering logistics, and client relationship management
Experience negotiating event contracts, managing deposits, and building event proposals
Excellent communication, presentation, and consultative sales skills
Managed/Created events and activations decks
Skilled in cross-functional collaboration and detailed event execution oversight
Knowledge of luxury service standards and high-touch hospitality expectations
Proficiency with event sales and CRM systems, and Google Workspace
Strong project management skills and focus-tasking abilities to manage multiple projects simultaneously and meet deadlines
Experience with budgeting management and contract management
Ability to collaborate and work effectively with remote team members
Flexibility in working hours, including early mornings and evenings; ability to travel as required
Patience and adaptability
Self-motivated and a team player
High ethics, hard worker, and a great sense of humor

Nice To Haves

4-year degree from an accredited university in a related program
3+ years of Event Sales experience in Luxury Hospitality
3+ years of Management level experience
Working knowledge of project management principals
Demonstrate the Core Values of Gin & Luck: Curiosity, A.B.K., Pursuit of Excellence, Contagious Joy, Connection

Responsibilities

Develop and execute an event sales strategy that targets social events, corporate functions, and private functions for D&C and CC venues
Collaborate with VPOB&MV and SDOs to set annual event sales goals and monitor performance
Identify and cultivate new business opportunities, third-party planners, luxury social clients, partnerships, and third-party planners
Track market trends and competitive activity to optimize pricing, packaging, and sponsorship opportunities
Execute sales initiatives for G&L Consulting Services, G&L Membership Program, Fashioned, and general sponsorship opportunities; priorities will shift based on Company priorities and direction will be provided by the CEO, COO and VPOP.
Serve as the lead sales contact for event clients, guiding them through the planning process from inquiry through execution, and ensuring exceptional service
Build and nurture long-term relationships with clients and planners
Anticipate client needs and provide proactive consultative selling, matching event design and culinary solutions to client objectives
Oversee contract negotiations, deposits, billing, and follow-up communications
Works to continually improve client experience by integrating personal judgment and obtained feedback ---e.g., product quality, service levels, etc., into action plans
Follows up with client post-event; responds to and handles client problems and complaints
Coordinate with General Managers and Culinary Teams to ensure seamless planning, execution, and on-site delivery of events -e.g., tastings, menu planning, and floorplan development with clients and internal teams to align vision and logistics
Serve as a liaison between client and operational teams to ensure logistics, menus, staffing, and service standards are clearly communicated and executed
Monitor event timelines, manage last-minute adjustments, and resolve client or operational issues proactively
Gather and debrief client feedback post-event, implement lessons learned and identify potential follow-up or repeat business
Assist the VPOB&MV with the development of event forecasts, pricing strategies, and revenue projections in alignment with annual targets
Monitor event budgets, expenses, and vendor contracts, ensuring profitability and cost controls
Track and reconcile service fees and employee event earnings, ensuring accurate reporting and timely submission to Payroll
Provide regular reporting on event sales performance, pipeline, booking pace, and forecast to the VPOB&MV, SDB and SDOs
Collaborate with VPOP and SDB to vet Activations for brand value
Collaborate with VPOP and SDB to define External Activation annual goals and cadence
Manage logistics and coordination for External Activations
Collaborate with VPOP, SDB, and SDO’s to assemble Activation Post Mortem
Ensure product and brand standards are consistent throughout the event planning and activation process
Collaborate with internal teams and external partners to ensure alignment with brand goals
Protect long-term brand value by ensuring all event offerings embody G&L’s vision of hospitality, creativity, and excellence
Maintain Event Sales Decks, Activation Decks and promotional materials
Attend regularly scheduled meeting cadence (i.e., National, Alignments, etc.)

Benefits

401(k)
Bonus based on performance
Competitive salary
Dental insurance
Employee discounts
Health insurance
Home office stipend
Paid time off
Stock options plan
Training & development
Vision insurance
Wellness resources
Medical, dental, vision, and life are included in our benefits package for full-time/part-time employees.
Eligible to participate in the company 401(k) program after a set vesting period commencing after the first day of work; the company does not match contributions currently.