Event Producer / Private Event Sales Manager
About The Position
The Event Producer / Private Event Sales Manager will be based at the War Memorial Auditorium to develop self-curated events and drive private event sales business across both the War Memorial Auditorium and Amerant Bank Arena. This role is responsible for two complementary revenue streams: (1) driving private event sales — corporate functions, galas, weddings, conferences, brand activations, premieres, fundraisers, social gatherings, and more — across both venues, and (2) ideating, producing, and executing self-curated, ticketed and non-ticketed proprietary events that activate the buildings and elevate their positions as premier South Florida entertainment destinations. The ideal candidate combines a strong sales and hospitality background with a producer's instinct to build a pipeline of business and close private event bookings. This is a high-visibility role that works cross-functionally with Live Entertainment, Marketing, Premium Sales, Food & Beverage, Operations, and the broader Panthers organization.
Requirements
- Bachelor's degree in a related field
- 3–5 years of experience in venues, events, and/or the hospitality industry
- Hard working with the ability to multi-task and work long hours including weekends
- Passion to work in the event and hospitality industry
Responsibilities
- Generate, qualify, and close private event business for War Memorial Auditorium and Amerant Bank Arena, achieving or exceeding established quarterly and annual revenue targets
- Build and maintain a robust sales pipeline through proactive outbound prospecting, inbound lead response, networking, trade shows, industry associations, and strategic partnerships with local DMCs, hotels, planners, and corporate decision-makers
- Conduct site tours, prepare custom proposals and contracts, and negotiate terms in coordination with legal and finance
- Manage client relationships from first contact through contract, planning, execution, and post-event follow-up to drive repeat business and referrals
- Maintain accurate records in CRM; produce regular pipeline, forecast, and revenue reports
- Conceive, pitch, build P&Ls for, and produce proprietary in-house events
- Identify and negotiate with talent, agents, vendors, and sponsors; manage offers, contracts, riders, and settlements in partnership with the Live Entertainment booking team
- Build full event budgets, manage to those budgets, and deliver positive contribution margin on every self-curated production
- Partner with Marketing, Ticketing, PR, and Social to develop go-to-market plans, ticket pricing strategies, on-sale calendars, and promotional campaigns
- Oversee show production: advance, run-of-show, vendor coordination, F&B integration, experience design, and load-out
- Assist the Director of Private Event Sales, Sr. Director of Live Entertainment, and SVP of Live Entertainment with departmental initiatives, reporting, strategic planning, and special projects as assigned
- Collaborate closely with Event Services, Operations, Security, Box Office, F&B, and Building Engineering to ensure flawless execution
- Represent the Florida Panthers, Amerant Bank Arena, and War Memorial Auditorium at industry events and within the South Florida business community
- Maintain current knowledge of competitive set and pricing positioning
- Other duties as assigned
- Supervise staff to ensure the success of private and self-curated events
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
