Event Marketing Sr Associate

Unisys•USA Remote, PA

About The Position

The Event Marketing Senior Associate leads the strategy, planning, execution, and performance measurement of high-impact events that build brand awareness, engage target accounts, and generate qualified pipeline for Unisys. The role is especially aligned to Unisys’s emphasis on collaboration, ownership, agility, and experimentation, and should support ABM, field marketing, and executive engagement across key markets. Role summary Unisys positions itself as a global technology company focused on helping organizations reimagine the status quo through collaboration, curiosity, and accountability. Its event presence highlights customer stories, thought leadership, industry forums, and solution-led experiences across themes like AI, cloud, workplace modernization, security, and public sector transformation. This role should translate that market story into events that create demand and deepen client relationships.

Requirements

5+ years of event marketing, field marketing, or integrated marketing experience in a B2B technology environment.
Proven success planning and executing events that support demand generation and pipeline growth.
Experience working with sales teams and navigating complex stakeholder groups.
Strong project management skills with the ability to manage multiple deadlines and priorities.
Familiarity with ABM, CRM, marketing automation, and event measurement practices.
Excellent communication, presentation, and vendor management skills.
Ability to travel as needed for events and onsite support.

Nice To Haves

Experience supporting enterprise technology, services, or global solution-based marketing.
Background in executive events, customer forums, analyst events, or partner events.
Ability to develop event content and narratives tied to business outcomes.
Comfort using performance data to optimize event strategy and resource allocation.

Responsibilities

Plan and manage a global and regional event calendar, including trade shows, executive roundtables, webinars, client forums, conferences, and owned experiential events.
Build event strategies that support ABM, pipeline acceleration, client retention, and brand positioning.
Partner with product marketing, field marketing, sales, communications, and leadership to align event themes with business priorities.
Manage budgets, timelines, vendors, logistics, contracts, and on-site execution.
Develop event messaging, booth experiences, presentations, run-of-show documents, and attendee engagement plans.
Coordinate pre-event promotion, registration, follow-up, and lead handoff to sales.
Track event KPIs such as attendance, engagement, meetings booked, leads generated, pipeline influence, and ROI.
Evaluate event performance and recommend improvements for future programs.