Event Marketing Manager
About The Position
PagerDuty is seeking an Event Marketing Manager to join their diverse, customer-focused team. This role reports directly to the Director of Event Marketing for North America within the Revenue Marketing & Operations department. The Event Marketing Manager will be a strategic thinker with excellent project management skills, responsible for leading the planning and execution of both PagerDuty-hosted and 3rd-party sponsored events. The role involves developing the event and trade show strategy to ensure alignment with PagerDuty’s OKRs and requires a proven track record of successfully partnering with GTM teams to achieve revenue-based goals through integrated event programs. The ideal candidate will have a strong background in planning and executing both small and large-scale events that contribute to pipeline creation, expand customer acquisition, and grow the PagerDuty brand.
Requirements
- At least 7 years of previous experience in a marketing, sales, or customer-facing role within a fast-growing organization.
- 5+ years experience in B2B event management with proven experience leading, project managing, and executing large multi-faceted events.
- A data-driven approach to decision-making utilizing Salesforce, Tableau, or similar tools.
Nice To Haves
- Incredible organization and project management skills to manage multiple events tasks, vendors, and stakeholders simultaneously.
- Clear and effective communication skills to interface with team members, stakeholders, vendors, and attendees.
- Ability to build strong cross-functional relationships and rally project teams.
- Demonstrated ability to set strategic direction, including evaluation of event performance against key metrics for learnings and optimization.
- Proficiency in G-Suite, Salesforce, Tableau, Splash, Cvent, Asana, or Monday.
- Experience managing budgets and forecasting spend.
- Ability to thrive in a fast-paced, team-oriented environment.
- Strong negotiation skills and experience managing vendor relationships and contracts.
Responsibilities
- Develop and implement comprehensive event and trade show strategies aligned with the company's marketing and business objectives.
- Oversee the planning and execution of event programs across both hosted and 3rd party sponsored events, including logistics, vendor management, staffing, and on-site management.
- Collaborate with cross-functional marketing, sales, and product teams to align on event objectives and create impactful experiences.
- Source and manage vendor and agency relationships as it pertains to event planning and execution: vendors, venues, booth partners, design, video, and more.
- Develop enablement tools and resources to empower Sales and Customer Success teams to hit registration targets and achieve executive meeting goals.
- Monitor and evaluate event performance against key metrics, collecting and analyzing data to measure success and identify areas for improvement.
- Communicate event plans, progress, and outcomes to senior management and key stakeholders.
Benefits
- Competitive salary
- Comprehensive benefits package
- Flexible work arrangements
- Company equity
- ESPP (Employee Stock Purchase Program)
- Retirement or pension plan
- Generous paid vacation time
- Paid holidays and sick leave
- Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
- Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)
- Paid volunteer time off: 20 hours per year
- Company-wide hack weeks
- Mental wellness programs
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
