Event Marketing Lead

Hayward Holdings, Inc.•Charlotte, NC

3d•Onsite

About The Position

Hayward Holdings Inc. is seeking an Event Marketing Lead to manage and execute a comprehensive portfolio of North American event marketing initiatives. This role focuses on dealer and customer events, national and regional trade shows, industry conferences, dealer programs, and customer engagement. The Event Marketing Lead will act as a strategic leader, overseeing both portfolio planning and hands-on execution of key programs like PACE, Partner Summit, and Passport to Paradise. This position requires close collaboration with Sales, Marketing, Product Management, and Finance to ensure events align with business objectives, strengthen customer relationships, and deliver measurable business impact. The ideal candidate is highly organized, results-driven, capable of managing multiple large-scale initiatives, influencing stakeholders, and continuously improving event performance and customer experiences.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
6+ years of experience in event marketing, trade marketing, experiential marketing, or related disciplines.
Proven experience managing large-scale events, trade shows, and multi-event portfolios.
Strong project management skills with the ability to manage multiple priorities simultaneously.
Experience working cross-functionally with Sales, Marketing, Product, and Finance teams.
Demonstrated ability to manage vendors, agencies, and event budgets.

Nice To Haves

Strong organizational skills and attention to detail.
Excellent written and verbal communication skills.
Ability to balance strategic planning with hands-on execution.
Data-driven mindset with experience measuring event performance and ROI.
Experience utilizing project management and marketing workflow tools.
Ability to thrive in a fast-paced, evolving environment.

Responsibilities

Lead the planning, coordination, and execution of a diverse portfolio of North American events, including dealer and customer events, national and regional trade shows, industry conferences, dealer programs, and regional activations.
Ensure all events deliver a consistent, high-quality brand experience aligned with Hayward standards.
Attend and actively support assigned events, providing on-site leadership and operational oversight.
Manage event logistics, vendor coordination, registration processes, venue relationships, and attendee experiences.
Support major programs such as PACE, Partner Summit, and Passport to Paradise.
Collaborate with team members to ensure consistency, scalability, and best-practice sharing across all event initiatives.
Contribute to annual event planning and portfolio strategy to support business priorities and growth objectives.
Develop recommendations to improve event effectiveness, operational efficiency, attendee engagement, and scalability.
Utilize Voice of Customer (VOC) feedback, post-event surveys, participation metrics, and business outcomes to measure success and drive continuous improvement.
Track event performance and support ROI reporting and analysis.
Partner closely with Sales, Marketing, Product Management, and Finance teams to ensure alignment across all event initiatives.
Coordinate event messaging, branding, campaigns, product showcases, and training opportunities.
Support sales teams with event planning, participation, and customer engagement strategies.
Collaborate with product teams to highlight innovation, education, and product launches.
Manage end-to-end event timelines and project plans, ensuring all deliverables are completed on schedule.
Create and manage Lytho requests for event-related creative, digital, and promotional assets.
Work closely with Creative and Digital teams to ensure timely development of event materials and campaigns.
Ensure compliance with established marketing processes, workflows, and project management standards.
Maintain visibility, accountability, and organization across multiple concurrent projects.
Serve as a primary point of contact for internal stakeholders and external partners.
Manage relationships with agencies, venues, suppliers, and event vendors to ensure quality execution and cost efficiency.
Support event budget planning, forecasting, and expense management.
Act as a brand ambassador for Hayward and its portfolio of brands.
Build and maintain strong relationships with dealers, customers, industry partners, and key stakeholders.
Support customer advocacy initiatives, including testimonials, case studies, customer councils, and referral programs.