Event Marketing Lead

Garage•New York, NY

3d•$110,000 - $150,000

About The Position

Garage is hiring an Event Marketing Lead to build the events engine that turns high-intent industry moments into a qualified pipeline. As Garage scales its go-to-market motion, events are becoming a critical way for us to get in front of the right audience, deepen customer relationships, and create more high-quality sales conversations. This is a hands-on individual contributor role for someone who can own the full event motion: choosing the right conferences and field opportunities, building the plan with Sales, managing the logistics, driving attendance, and making sure every event has a measurable follow-up strategy. You will partner closely with Sales, Marketing, and company leadership to identify the rooms Garage should be in, create thoughtful experiences for buyers and customers, and translate event activity into conversations, opportunities, and revenue.

Requirements

2+ years of experience planning and executing events such as conferences, trade shows, field events, customer dinners, or executive experiences.
Strong project management skills, including the ability to manage timelines, vendors, budgets, stakeholders, and logistics without dropping details.
Clear written and verbal communication, especially when coordinating across internal teams and external partners.
Ability to build lightweight processes, make tradeoffs quickly, and execute in an environment where the event program is still being built.
Ability to travel for events as needed, approximately 2-5 days a month

Nice To Haves

Experience building an event marketing program or repeatable event playbooks from an early stage.
Experience marketing to public sector, government, emergency services, industrial, fleet, logistics, marketplace, or other operational buyers.
Experience with event measurement, attribution, CRM hygiene, or marketing automation workflows.
Experience managing sponsorships, booths, speaking opportunities, or executive dinners.

Responsibilities

Own Garage’s pipeline-focused event calendar across conferences, trade shows, field events, dinners, and other in-person customer or prospect experiences.
Manage event execution end to end, including timelines, budgets, vendors, venues, booth or sponsorship deliverables, shipping, staffing, collateral, and day-of logistics.
Build repeatable playbooks for event planning, sales coordination, lead capture, follow-up, and post-event reporting.
Create strong attendee experiences that make Garage clear, credible, and memorable to buyers in essential industries.
Partner with Sales to define event goals, target accounts, attendee strategy, pre-event outreach, on-site coverage, and post-event follow-up.
Evaluate which events Garage should sponsor, attend, host, or skip based on audience fit, pipeline potential, cost, and strategic value.
Work with Marketing and Sales to turn event moments into campaigns, customer touchpoints, executive meetings, and pipeline-generating follow-up.
Track event performance, report on outcomes, and use learnings to improve Garage’s event strategy over time.